The Hepatitis B Foundation, in partnership with Bristol-Myers Squibb Company, launched the 4th annual AIM for the B: Awareness, Involvement and Mobilization for Chronic Hepatitis B campaign during Hepatitis B Awareness Week May 7-11, 2007. This national program is designed to elevate awareness of chronic hepatitis B as a serious health issue in the U.S. and emphasize the importance of disease management, especially among Asian Americans who are disproportionately affected by the disease. This year, AIM for the B was taken to four cities where there is a high incidence of chronic hepatitis B: Honolulu, San Francisco, Los Angeles and New York City. Through patient and physician testimonies, Molli Conti, HBF executive director, and Joan Block, HBF co-founder and senior advisor, moderated discussions to engage the media in learning more about why hepatitis B is an urgent health concern.

Aim for the B is gaining momentum, and each year there is not only greater media interest in hepatitis B, but the HBF is gaining recognition as a valuable, trusted resource.