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Healthy Recipes Make Websites Entertaining and Popular
A National Health Marketing Publication says Health eCooking® Online Recipes & Cooking Videos Send Traffic to Healthcare Websites
23 November 2009
LAMBERTVILLE, NJ, Nov. 23 -- Healthcare Marketing Report called Baldwin Publishing’s Health eCooking recipes and videos one of the most innovative and successful healthcare marketing tools for websites. In its October 2009 feature article, "Recipes, Videos, Social Networking and More," HMR said Health eCooking recipes and videos are “easy-to-find information that is entertaining.”
To demonstrate the value of Health eCooking, Debra Bennis, Director of Marketing for Pottstown Memorial Medical Center in Pottstown, Pa., told HMR that www.PottstownMemorial.com receives five times more web traffic now that it has recipes & cooking videos.
“I can measure that web traffic has gone up,” says Bennis. “Our customers are looking at our site, and they value and trust the information. There is so much information out there and available to people these days that we feel it’s important to have an interactive site that keeps people coming back.”
Toni Donina, Publisher of Baldwin Publishing, developed Health eCooking after 15 years of publishing content for healthcare systems. “We found that recipes are one of the top three things women search for on the web,” she says.
Health eCooking appears on nearly 200 health websites across the country. The interactive multimedia content uses delicious, healthy recipes and cooking videos to drive traffic to websites. The Search Engine Optimized content includes hundreds of Heart Healthy, Diabetic and Gluten Free recipes. Health eCooking recipes are created by registered dietitians and professional chefs.
About Baldwin PublishingBaldwin Publishing is the nation’s leading producer of healthy recipes and videos branded for organizations that promote good health. Our clients are health systems, insurance and media companies, employers, and retailers. We have promoted the power of Good Health since 1993. For more information, visit www.BaldwinPublishing.com.
Contact: Renee Gorman
Public Relations Director
Health eCooking’s content has enhanced our digital strategy by driving traffic to our website through social media, by keeping visitors on our websites...
Jennifer SilverioManager, Web & Social Media
Health eCooking® is a registered trademark of Baldwin Publishing. Cook eKitchen™ is a designated trademark of Baldwin Publishing.
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