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Healthy Recipes Make Websites Entertaining and Popular


A National Health Marketing Publication says Health eCooking® Online Recipes & Cooking Videos Send Traffic to Healthcare Websites


23 November 2009


LAMBERTVILLE, NJ, Nov. 23 -- Healthcare Marketing Report called Baldwin Publishing’s Health eCooking recipes and videos one of the most innovative and successful healthcare marketing tools for websites. In its October 2009 feature article, "Recipes, Videos, Social Networking and More," HMR said Health eCooking recipes and videos are “easy-to-find information that is entertaining.”


To demonstrate the value of Health eCooking, Debra Bennis, Director of Marketing for Pottstown Memorial Medical Center in Pottstown, Pa., told HMR that www.PottstownMemorial.com receives five times more web traffic now that it has recipes & cooking videos.


“I can measure that web traffic has gone up,” says Bennis. “Our customers are looking at our site, and they value and trust the information. There is so much information out there and available to people these days that we feel it’s important to have an interactive site that keeps people coming back.”


Toni Donina, Publisher of Baldwin Publishing, developed Health eCooking after 15 years of publishing content for healthcare systems. “We found that recipes are one of the top three things women search for on the web,” she says.

Health eCooking appears on nearly 200 health websites across the country. The interactive multimedia content uses delicious, healthy recipes and cooking videos to drive traffic to websites. The Search Engine Optimized content includes hundreds of Heart Healthy, Diabetic and Gluten Free recipes. Health eCooking recipes are created by registered dietitians and professional chefs.

About Baldwin Publishing
Baldwin Publishing is the nation’s leading producer of healthy recipes and videos branded for organizations that promote good health. Our clients are health systems, insurance and media companies, employers, and retailers. We have promoted the power of Good Health since 1993. For more information, visit www.BaldwinPublishing.com.

Contact: Renee Gorman

Public Relations Director

Tel: 609-397-7002

Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it


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Baldwin Todays Recipe Module

We create engaging videos, recipes and wellness content for good health campaigns

Baldwin Publishing creates online health information and direct mail publications for health marketing campaigns. Baldwin’s award-winning healthy recipes, cooking videos, health articles and health newsletters are syndicated on more than 200 hospital websites and insurance websites. Contact us to find out how to license health information for your marketing project.