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Print Newsletter Wins First Place Award for Targeted Marketing
Philadelphia advertising agencies rank Baldwin Publishing’s contemporary direct mailer as the best targeted marketing newsletter in the region 08 December 2009
LAMBERTVILLE, NJ, Dec. 8-- Baldwin Publishing announced today that the Flapper marketing newsletter for Good Shepherd Rehabilitation Network received the prestigious 2009 Pepperpot Award from the Public Relations Society of America (PRSA) Philadelphia chapter. The award recognizes the best direct mail newsletter that is designed, written and published to provide targeted audiences with timely information.
Good Shepherd’s Be Well custom marketing newsletter is created by Baldwin Publishing and mailed to targeted addresses across eastern Pennsylvania. Good Shepherd provides rehabilitation services at more than 30 locations in the state.
"The Be Well newsletter is a cost-effective way to promote Good Shepherd's wellness programs and other programs and services to targeted audiences," says Patty Pologruto, Director of Marketing at Good Shepherd Rehabilitation Network. "This collaboration with Baldwin Publishing has resulted in an award-winning newsletter that has increased awareness of Good Shepherd in the community and has improved internal customer satisfaction."
The Flapper uses less paper than traditional newsletters, colorful graphics and an interactive built-in flap to engage readers. Good Shepherd uses the tear-off flap for coupons, an event calendar and a business reply card.
“We congratulate Good Shepherd for giving us editorial direction and access to interview their staff so that we can educate their community on ways to live and feel better,” says Toni Donina, Publisher of Baldwin Publishing.
Hospital marketing directors customize the Flapper to promote profitable medical services, for example, branding it as a Cardiac newsletter, an Orthopedic newsletter, or a Women’s Health newsletter. Baldwin maximizes return on each marketing newsletter by publishing the content to a client’s website as searchable text (see GoodShepherdRehab.org).
About Baldwin PublishingBaldwin Publishing is the nation’s leading producer of custom health newsletters branded for organizations that promote good health. Our clients are health systems, insurance and media companies, employers and retailers. Our newsletters, eNewsletters, websites and healthy cooking recipes and videos motivate people to call our clients when they want to feel better, eat better and live better. We have promoted the power of Good Health since 1993.
For more information, please contact Renee Gorman at 609-397-7002 or
Contact: Renee Gorman
Public Relations Director
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