It’s easy and fast to track ROI in health care when you target your audience and encourage response to a well-defined campaign.

First, Select your targeted population by age, sex, neighborhood, income … We give you 22 categories to select from.

Next, Choose your medium: print, web, video...

Then, Make it easy for people to act on your offer.

1. Invite your community to an event with an easy-to-use, postage-paid Reply Card.  Baldwin Publishing’s unique FLAPPER newsletter contains a tear-off BRC in every issue.


2. Focus on one service-line product.  Test interest by hosting an event or screening.


3. Count the phone calls and web hits before and after you launch your campaign.


4. Follow retail’s lead. Offer a coupon.


5. Use a survey to track patient interest and satisfaction.