If a picture is worth a thousand words – a video is worth a million. Video has been dominating the online and social media space for the last year and marketers have taken note. Businesses are taking digital a step further and showing their personality and brand messaging with short, fun, interactive videos that are easy to watch.
But video marketing isn’t just all ‘lights, camera, action’ – it has a firm seat at the revenue table. According to HubSpot, Marketers who use video grow revenue 49% faster than non-video users. (Aberdeen, 2015) (Source: http://www.hubspot.com/marketing-statistics)
Intrigued yet? Here’s how healthcare marketers can integrate video into their digital strategy.
Go Live: Facebook Live can be used in a variety of ways, and if done right can captivate a large audience with minimal work. Give your community a “behind the scenes” look at hospital held events or announce a winner live for a promotional giveaway like this one by Holzer Health System. Going live is a great way to humanize your brand and to entertain the members of your community.
Video Patient Testimonials: Testimonials are a great way to build trust and evoke positive emotion to your viewers. Let your patients share their positive experiences they have had with your brand and organization, similar to UVA Health. Referrals remain the top lead source across many industries, but especially in healthcare.
Recipe Videos: Healthy “how-to” recipes align perfectly with a hospital’s branding and message, just like Hanover Hospital. When distributed on their website, e-mail and social media, they bring huge value and build credibility on the topics that matter to their community. These videos are short and fun to watch, increasing the likeliness of sharability which translates to increased reach for their brand.