SEO Consultant and Website Strategy Expert

This is contract position for a SEO strategist who has experience optimizing recipe websites and blogs for a consumer audience.

Baldwin Publishing, a health and food media company, is looking for an experienced SEO Consultant and Digital Strategy Expert to build an audience for our new recipe website.

The Digital Strategy Consultant may work remotely to provide strategy, recommend SEO tools, duplicate content advice and AI preparedness guidelines to create a content optimization model for a robust recipe website. We want you to recommend messaging and communications strategies that connect with a health-focused audience and advertisers.

Baldwin Publishing owns extensive recipe assets and powerful digital technology driven by a flexible content management system (CMS). Our stellar reputation for producing quality B2B health content for 30 years will open doors for sponsorship and advertising support of this new consumer-focused recipe website.

Digital Content Skills and Knowledge

• Experience developing optimization strategies for recipes and blogs.
• A strong understanding of Google’s recipe and content algorithm and the key factors that can impact visibility in search results.
• Experience performing keyword research using Google Trends and other SEO platforms to identify real-time trending searches, keywords and topics.
• Understanding of SEO best practices to advise editorial and recipe development teams with site and story optimization.
• Experience with SEO and analytics tools such as (or similar to) Adobe Analytics, Google Search Console, SimilarWeb, Chartbeat, Google Analytics, Parse.ly, SEMRush, Screaming Frog.
• Strong analytical skills including the ability to explore data to measure and report on search performance.
• Strong competence in preparing reports and sharing data insights and SEO guidelines with editorial teams.
• Ability to develop and test hypotheses based on insights from audience targeting and analyses.
• Strong understanding of technical SEO, including the ability to recognize and identify indexing and crawl issues.
• Ability to identify and document product requirements for the improvement of the publishing platform to assist in SEO.
• Experience or knowledge of site migrations including preparation, planning and common pitfalls.

Experience & Qualifications

At least 5 years of digital experience marketing food content:

• Experience with digital content strategy in Food Media
• Experience with recipe websites, apps and/or social media
• Experience with audience growth and engagement
• Experience with SEO, SEM and digital marketing techniques
• Experience with content management systems