{"id":22710,"date":"2020-02-23T10:05:02","date_gmt":"2020-02-23T15:05:02","guid":{"rendered":"https:\/\/wp.baldwinpublishing.com\/?page_id=22710"},"modified":"2023-10-03T10:29:05","modified_gmt":"2023-10-03T14:29:05","slug":"digital-marketing-specialist","status":"publish","type":"page","link":"https:\/\/wp.baldwinpublishing.com\/why-baldwin\/work-with-us-career-opportunities\/digital-marketing-specialist\/","title":{"rendered":"Digital Marketing Specialist"},"content":{"rendered":"

More Career Opportunities<\/a><\/p>\n<\/div>

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Digital Marketing Specialist<\/h2>\n

Position Summary<\/strong><\/p>\n

The Digital Marketing Specialist works directly with the publisher to develop, implement and execute successful marketing campaigns that bring in leads and generate revenue.<\/p>\n

You will manage these projects:<\/p>\n

    \n
  • B2B Website, blog and eMail campaigns in the marketing automation platform and Salesforce.<\/li>\n
  • Digital Advertising: PPC, Facebook, LinkedIn and retargeting platforms<\/li>\n
  • Direct mail promotions<\/li>\n<\/ul>\n

    Responsibilities<\/strong><\/p>\n

      \n
    • Collaborate with the design and sales team to produce campaigns using current best practices for search marketing and search engine optimization (SEM\/SEO)<\/li>\n
    • Create and manage updates for the blog, email, website<\/li>\n
    • Develop Facebook and LinkedIn campaigns, landing pages, and funnels for lead capture and online sales<\/li>\n
    • Create sales follow-up sequences for leads captured through email, PPC, and organic traffic<\/li>\n
    • Develop and maintain processes for taking offline leads and retargeting them through online advertising and email<\/li>\n
    • Compile and analyze performance metrics to assess effectiveness.<\/li>\n
    • Coordinate presentations, signage, and trade show collateral<\/li>\n<\/ul>\n

      Skills<\/strong><\/p>\n

        \n
      • Ability to manage multiple projects simultaneously and communicate effectively<\/li>\n
      • Strong verbal and written communication skills, as well as exceptional organizational skills<\/li>\n
      • Analytical research skills to understand evolving trends within the market and any leads which should be developed<\/li>\n
      • Computer skills;\u00a0Marketing automation; Facebook Ads; Google Analytics; Google Ads; social media management; email marketing, basic Photoshop\/Adobe Creative Suite, WordPress, SEO, Microsoft Office<\/li>\n<\/ul>\n

        Requirements<\/strong><\/p>\n

          \n
        • At lease 2 years agency experience in digital marketing, interactive marketing<\/li>\n
        • Technical experience with marketing automation and analytic tools<\/li>\n
        • 2-3 years of experience with Google Adwords & Facebooks Ad Manager ~ LinkedIn Ads<\/li>\n<\/ul>\n<\/div>
          <\/div><\/div><\/div>

          Location<\/strong><\/p>\n

          This is a full-time or part-time position based at our headquarters Washington Crossing, PA. No relocation available.<\/p>\n

          Compensation<\/strong><\/p>\n

          Baldwin Publishing offers a competitive salary.<\/p>\n<\/div>

          <\/div><\/div><\/div><\/div><\/div>

          Apply Now<\/h3>\n

          In your cover letter, please include your salary requirements and indicate that you are applying for the \u201cDigital Marketing Specialist\u201d position.<\/p>\n<\/div>