{"id":13331,"date":"2018-03-12T12:49:08","date_gmt":"2018-03-12T17:49:08","guid":{"rendered":"https:\/\/wp.baldwinpublishing.com\/?p=13331"},"modified":"2021-04-06T20:12:32","modified_gmt":"2021-04-07T00:12:32","slug":"heres-what-people-read-hospital-newsletters","status":"publish","type":"post","link":"https:\/\/wp.baldwinpublishing.com\/heres-what-people-read-hospital-newsletters\/","title":{"rendered":"This is what people read in hospital newsletters"},"content":{"rendered":"

We used to wonder what newsletter articles would grab the most attention.\u00a0 Now we know.<\/h2>\n

As hospital newsletter editors, it’s important for us to understand the content topics that get the most engagement. That’s why we recently analyzed digital wellness content data from our clients to identify what the most clicked articles in hospital newsletters have been over the last year.<\/p>\n

<\/p>\n

Here are the top-3 most-clicked articles:<\/p>\n

    \n
  1. \u201c5 Heart Symptoms You Shouldn\u2019t Ignore\u201d \u2013 Baldwin created over 250 cardiac articles for Deborah Heart and Lung Center<\/a> last year and this one article generated 30% more click-through traffic than recipes, quizzes and events.<\/li>\n
  2. \u201c5 Things You Need to Know about Lyme Disease\u201d \u2013 Got ticks? Then write about them. Last July, Rutland Regional Medical Center<\/a> received a 32% open rate and hundreds of clicks from this all-important subject line: \u201cTicks in Vermont: The Fears, the Facts.\u201d<\/li>\n
  3. Patient stories \u2013 Any patient who loses 100 pounds is worth a story. At FirstHealth of the Carolinas<\/a>, bariatric patient stories are worth their weight in gold. The highest bariatric eNewsletter open rate featured the subject line \u201cBariatric Patient Shares His Story of Weight Loss Success.\u201d<\/li>\n<\/ol>\n

    Learn More about Baldwin Publishing\u2019s Wellness Content.<\/a><\/p>\n<\/div>

    CONTACT US TODAY<\/span><\/a><\/div>\n
    <\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

    We used to wonder what newsletter articles would grab the most attention.\u00a0 Now we know. As hospital newsletter editors, it’s important for us to understand the content topics that get the most engagement. That’s why we recently analyzed digital wellness content data from our clients to identify what the most clicked articles in hospital newsletters have been over the last year.<\/p>\n","protected":false},"author":11,"featured_media":13333,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3997],"tags":[458,455,456,457],"yoast_head":"\nThis is what people read in hospital newsletters | Baldwin Publishing<\/title>\n<meta name=\"description\" content=\"Do you create content for a hospital newsletter? Do you want to know what types of articles and information get clicked? 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