{"id":14064,"date":"2018-07-03T11:25:59","date_gmt":"2018-07-03T16:25:59","guid":{"rendered":"https:\/\/wp.baldwinpublishing.com\/?p=14064"},"modified":"2021-04-06T20:10:19","modified_gmt":"2021-04-07T00:10:19","slug":"three-powerful-ways-digital-marketers-use-video","status":"publish","type":"post","link":"https:\/\/wp.baldwinpublishing.com\/three-powerful-ways-digital-marketers-use-video\/","title":{"rendered":"Three powerful ways digital marketers use video content"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:50px;--awb-margin-bottom:50px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-1\"><h2>If a picture is worth a thousand words, a video is worth a million. Here\u2019s how to make video content the star of your digital marketing strategy.<\/h2>\n<p>Video content has been dominating the online and social media space in recent years and marketers have taken note.<\/p>\n<p><!--more--><\/p>\n<p>Businesses now use video to express their company\u2019s personality and share brand messaging. \u00a0They use video to entertain, teach and generate excitement. And in the process, they increase familiarity with their brand, products and services.<\/p>\n<p>By creating engaging videos that are easy to watch, marketers have found the sweet spot that get people to pay attention.<\/p>\n<p>But don\u2019t make the mistake of thinking video marketing is just about entertaining viewers. It has a firm seat at the revenue table. According to HubSpot, marketers who use video grow revenue 49% faster than non-video users. (Source:\u00a0<a href=\"http:\/\/www.hubspot.com\/marketing-statistics\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.hubspot.com\/marketing-statistics<\/a>)<\/p>\n<p>Intrigued yet? Here are 3 ways powerful ways digital marketers use video in their digital strategy:<\/p>\n<ul>\n<li><strong>Recipe Videos:\u00a0<\/strong><a href=\"https:\/\/wp.baldwinpublishing.com\/healthy-recipes\/recipe-video-content\/\">Healthy recipe videos<\/a>\u00a0align perfectly with grocers\u2019 branding and messaging. Sharing <a href=\"https:\/\/mccaffreys.com\/recipes\/#recipe\/buffalo-chicken-pizza\" target=\"_blank\" rel=\"noopener noreferrer\">cooking videos on grocer websites<\/a>, digital newsletters and social media platforms such a <a href=\"https:\/\/www.facebook.com\/pennsthershey\/videos\/10156876372664778\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a> and Instagram create huge value. They build credibility on topics like healthy eating that matter to the community. They engage viewers who are looking for ideas about what to make for dinner. And they feature products that build revenue. These videos are short, fun and easy to follow, making it more likely they\u2019ll be shared. This translates to increased reach for grocers.<\/li>\n<li><strong>Go Live Videos<\/strong>: Facebook Live is being used in a variety of ways by digital marketers. If done right, these easy-to-create videos can captivate a large audience with minimal work. Give your community a\u00a0behind-the-scenes\u00a0peek at events. Announce a winner live for a giveaway, like this one by <a href=\"https:\/\/www.facebook.com\/107436219289740\/videos\/1959331770766833\/\" target=\"_blank\" rel=\"noopener noreferrer\">Holzer Health System<\/a>. Create buzz about a new product or promotion. Going live is a great way to humanize your brand and entertain members of your community.<\/li>\n<li><strong>Video Testimonials<\/strong>: Testimonials are a great way to build trust and evoke positive emotion. Highlight interesting stories from your shoppers. Share customers\u2019 positive experiences with your organization. Show employees doing good in your community. These videos connect people on an emotional level to your brand.<\/li>\n<\/ul>\n<p>Looking for video content that fits with your digital marketing strategy? <a href=\"https:\/\/wp.baldwinpublishing.com\/contact-2\/\">Contact us<\/a>.<\/p>\n<p><a href=\"https:\/\/wp.baldwinpublishing.com\/content-strategy\/\">Learn More about Baldwin Publishing\u2019s Content Strategies.<\/a><\/p>\n<\/div><div class=\"fusion-alignleft\"><a class=\"fusion-button button-flat button-xlarge button-custom fusion-button-default button-1 fusion-button-default-span \" style=\"--button_accent_color:#ffffff;--button_accent_hover_color:#ffffff;--button_border_hover_color:#ffffff;--button-border-radius-top-left:25px;--button-border-radius-top-right:25px;--button-border-radius-bottom-right:25px;--button-border-radius-bottom-left:25px;--button_gradient_top_color:#ff9800;--button_gradient_bottom_color:#ff9800;--button_gradient_top_color_hover:#ffc107;--button_gradient_bottom_color_hover:#ffc107;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/wp.baldwinpublishing.com\/contact\/\"><span class=\"fusion-button-text\">CONTACT US TODAY<\/span><\/a><\/div>\n<div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>If a picture is worth a thousand words, a video is worth a million. Here\u2019s how to make video content the star of your digital marketing strategy. Video content has been dominating the online and social media space in recent years and marketers have taken note.<\/p>\n","protected":false},"author":11,"featured_media":14049,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3997],"tags":[2521,2522,2523,2520],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.6 (Yoast SEO v22.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 powerful ways digital marketers use video - Baldwin Publishing<\/title>\n<meta name=\"description\" content=\"Do you need video content to enhance your digital marketing strategy? Here are 3 ways digital marketers benefit from video content from Baldwin Publishing...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wp.baldwinpublishing.com\/three-powerful-ways-digital-marketers-use-video\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Three powerful ways digital marketers use video content\" \/>\n<meta property=\"og:description\" content=\"Do you need video content to enhance your digital marketing strategy? Here are 3 ways digital marketers benefit from video content from Baldwin Publishing...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wp.baldwinpublishing.com\/three-powerful-ways-digital-marketers-use-video\/\" \/>\n<meta property=\"og:site_name\" content=\"Baldwin Publishing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HealtheCooking\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-07-03T16:25:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-07T00:10:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wp.baldwinpublishing.com\/wp-content\/uploads\/2018\/03\/einstein-screenshot.png\" \/>\n\t<meta property=\"og:image:width\" content=\"602\" \/>\n\t<meta property=\"og:image:height\" content=\"499\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Audra DeFalco\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@BaldwinPublish\" \/>\n<meta name=\"twitter:site\" content=\"@BaldwinPublish\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Audra DeFalco\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/wp.baldwinpublishing.com\/three-powerful-ways-digital-marketers-use-video\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/wp.baldwinpublishing.com\/three-powerful-ways-digital-marketers-use-video\/\"},\"author\":{\"name\":\"Audra DeFalco\",\"@id\":\"https:\/\/wp.baldwinpublishing.com\/#\/schema\/person\/5890a972df1d6f0c31410ff83665bbe9\"},\"headline\":\"Three powerful ways digital marketers use video content\",\"datePublished\":\"2018-07-03T16:25:59+00:00\",\"dateModified\":\"2021-04-07T00:10:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/wp.baldwinpublishing.com\/three-powerful-ways-digital-marketers-use-video\/\"},\"wordCount\":644,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/wp.baldwinpublishing.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/wp.baldwinpublishing.com\/three-powerful-ways-digital-marketers-use-video\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wp.baldwinpublishing.com\/wp-content\/uploads\/2018\/07\/social-media-videos.jpg\",\"keywords\":[\"digital marketing\",\"recipe videos\",\"social media videos\",\"video content\"],\"articleSection\":[\"Blog Posts\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/wp.baldwinpublishing.com\/three-powerful-ways-digital-marketers-use-video\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wp.baldwinpublishing.com\/three-powerful-ways-digital-marketers-use-video\/\",\"url\":\"https:\/\/wp.baldwinpublishing.com\/three-powerful-ways-digital-marketers-use-video\/\",\"name\":\"3 powerful ways digital marketers use video - Baldwin Publishing\",\"isPartOf\":{\"@id\":\"https:\/\/wp.baldwinpublishing.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/wp.baldwinpublishing.com\/three-powerful-ways-digital-marketers-use-video\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/wp.baldwinpublishing.com\/three-powerful-ways-digital-marketers-use-video\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wp.baldwinpublishing.com\/wp-content\/uploads\/2018\/07\/social-media-videos.jpg\",\"datePublished\":\"2018-07-03T16:25:59+00:00\",\"dateModified\":\"2021-04-07T00:10:19+00:00\",\"description\":\"Do you need video content to enhance your digital marketing strategy? 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