{"id":18016,"date":"2017-12-04T14:37:07","date_gmt":"2017-12-04T19:37:07","guid":{"rendered":"https:\/\/wp.baldwinpublishing.com\/?p=18016"},"modified":"2021-04-06T20:18:52","modified_gmt":"2021-04-07T00:18:52","slug":"5-facebook-trends-for-healthcare-communicators","status":"publish","type":"post","link":"https:\/\/wp.baldwinpublishing.com\/5-facebook-trends-for-healthcare-communicators\/","title":{"rendered":"5 Facebook trends for healthcare communicators"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-1\"><h2>Here are 5 Facebook trends that are relevant for healthcare marketing.<\/h2>\n<p>Pagemodo created a great infographic called <a href=\"https:\/\/web.archive.org\/web\/20150905230512\/http:\/www.healthcarecommunication.com\/Main\/Articles\/13493.aspx?utm_medium=email&amp;utm_source=Savicom&amp;utm_campaign=A%20former%20president%27s%20brain%20cancer%20diagnosis%3B%2010%20Facebook%20trends%20we%27re%20watching%3B%20Doctor%2Fpatient%20relationships%3B%20and%20much%2C%20much%20more...&amp;utm_term=http%3A%2F%2Fwww.healthcarecommunication.com%2FMain%2FArticles%2F13493.aspx\">10 Facebook Trends of 2015<\/a>. While their infographic included 10 trends, we\u2019ve whittled the list down to the 5 we think are most important for healthcare marketers:<\/p>\n<p><!--more--><\/p>\n<ul>\n<li>Video: Facebook video views have surpassed YouTube. Credit goes to the auto-play feature. (How many times have you watched a video on Facebook simply because it just started playing?) This means Facebook is now a perfect place to post your marketing videos. Maybe clinical videos, too?<\/li>\n<li>Paid Ads: they might be more effective than organic search, so don\u2019t be surprised if social media starts eating a bigger chunk of your marketing budget. It is an indication that you\u2019re probably doing the right thing.<\/li>\n<li>Mobile: Almost 40% of Facebook\u2019s monthly active users are mobile-only. In short, when you\u2019re advertising on Facebook: go mobile or go home.<\/li>\n<li>Youths: There was a hot minute when everyone freaked out about youths not using Facebook. Whether or not that\u2019s true, it shouldn\u2019t matter to you. Guess who doesn\u2019t make their own healthcare decisions? Youths. It\u2019s everyone else (especially moms) that you are appealing to. And everyone else (especially moms) are still all over Facebook.<\/li>\n<li>Care to Wear: Wearable devices like fitness trackers and smart watches are on the rise. The infographic suggests this is problematic, but we disagree. Think of push notifications and location-based coupons as more opportunities to reach your customers in more clever ways.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/wp.baldwinpublishing.com\/why-you-need-to-use-link-in-bio-on-instagram\/\">Learn More about Baldwin Publishing\u2019s Social Media Content.<\/a><\/p>\n<\/div><div class=\"fusion-alignleft\"><a class=\"fusion-button button-flat button-xlarge button-custom fusion-button-default button-1 fusion-button-default-span \" style=\"--button_accent_color:#ffffff;--button_accent_hover_color:#ffffff;--button_border_hover_color:#ffffff;--button-border-radius-top-left:25px;--button-border-radius-top-right:25px;--button-border-radius-bottom-right:25px;--button-border-radius-bottom-left:25px;--button_gradient_top_color:#ff9800;--button_gradient_bottom_color:#ff9800;--button_gradient_top_color_hover:#ffc107;--button_gradient_bottom_color_hover:#ffc107;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/wp.baldwinpublishing.com\/contact\/\"><span class=\"fusion-button-text\">CONTACT US TODAY<\/span><\/a><\/div>\n<div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Here are 5 Facebook trends that are relevant for healthcare marketing. Pagemodo created a great infographic called 10 Facebook Trends of 2015. While their infographic included 10 trends, we\u2019ve whittled the list down to the 5 we think are most important for healthcare marketers:<\/p>\n","protected":false},"author":11,"featured_media":18021,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3997],"tags":[2266],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.6 (Yoast SEO v22.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Facebook trends for healthcare communicators | Baldwin Publishing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wp.baldwinpublishing.com\/5-facebook-trends-for-healthcare-communicators\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Facebook trends for healthcare communicators\" \/>\n<meta property=\"og:description\" content=\"Here are 5 Facebook trends that are relevant for healthcare marketing. Pagemodo created a great infographic called 10 Facebook Trends of 2015. While their infographic included 10 trends, we\u2019ve whittled the list down to the 5 we think are most important for healthcare marketers:\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wp.baldwinpublishing.com\/5-facebook-trends-for-healthcare-communicators\/\" \/>\n<meta property=\"og:site_name\" content=\"Baldwin Publishing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HealtheCooking\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-12-04T19:37:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-07T00:18:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wp.baldwinpublishing.com\/wp-content\/uploads\/2015\/09\/facebook-infographic.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"972\" \/>\n\t<meta property=\"og:image:height\" content=\"646\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Audra DeFalco\" \/>\n<meta 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