{"id":18026,"date":"2017-07-01T23:59:07","date_gmt":"2017-07-02T04:59:07","guid":{"rendered":"https:\/\/wp.baldwinpublishing.com\/?p=18026"},"modified":"2021-04-06T20:23:25","modified_gmt":"2021-04-07T00:23:25","slug":"thoughts-on-building-an-app","status":"publish","type":"post","link":"https:\/\/wp.baldwinpublishing.com\/thoughts-on-building-an-app\/","title":{"rendered":"Thoughts on building an app"},"content":{"rendered":"

Here’s some info to ponder when it comes to healthcare apps.<\/h2>\n

We\u2019re hearing and talking a lot about apps lately. There\u2019s no doubt that apps have huge potential in the healthcare marketing space. Apps pose an incredible opportunity to reach and engage customers, but a lot of thought and planning is required before you launch.<\/p>\n

<\/p>\n

Think about this:<\/p>\n

– Who is your target audience?
\n– How will you promote it?
\n– What is your ultimate conversion goal for app users?
\n– Will it be designed for Apple and Android?
\n– Are you prepared to maintain the app as operating systems\u00a0update?<\/p>\n

We\u2019re working on an app here at Baldwin Publishing, but it\u2019s still in early development. In the meantime, we wanted to share\u00a0this awesome infographic about apps\u00a0from Ragan.<\/p>\n

Learn More about Baldwin Publishing\u2019s Content Strategies.<\/a><\/p>\n<\/div>

CONTACT US TODAY<\/span><\/a><\/div>\n
<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

Here’s some info to ponder when it comes to healthcare apps. We\u2019re hearing and talking a lot about apps lately. There\u2019s no doubt that apps have huge potential in the healthcare marketing space. Apps pose an incredible opportunity to reach and engage customers, but a lot of thought and planning is required before you launch.<\/p>\n","protected":false},"author":11,"featured_media":18029,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3997],"tags":[2268],"yoast_head":"\nThoughts on building an app | Baldwin Publishing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wp.baldwinpublishing.com\/thoughts-on-building-an-app\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Thoughts on building an app\" \/>\n<meta property=\"og:description\" content=\"Here’s some info to ponder when it comes to healthcare apps. We\u2019re hearing and talking a lot about apps lately. There\u2019s no doubt that apps have huge potential in the healthcare marketing space. 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