{"id":21336,"date":"2019-10-04T14:10:55","date_gmt":"2019-10-04T19:10:55","guid":{"rendered":"https:\/\/wp.baldwinpublishing.com\/?p=21336"},"modified":"2021-04-06T19:52:52","modified_gmt":"2021-04-06T23:52:52","slug":"how-a-heart-hospital-dressed-up-a-mans-disease-for-female-patients","status":"publish","type":"post","link":"https:\/\/wp.baldwinpublishing.com\/how-a-heart-hospital-dressed-up-a-mans-disease-for-female-patients\/","title":{"rendered":"How a heart hospital dressed up a \u201cman\u2019s disease\u201d for female patients"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-1\"><h2>This is how Deborah Heart and Lung Center, a NJ heart hospital, strategically uses cardiac content to target women heart patients.<\/h2>\n<p>For nearly 100 years, hard-working men have been turning to Deborah Heart and Lung Center in Central New Jersey to fix their ailing hearts and diseased lungs. The hospital had traditionally been recognized as a medical destination for industrial and blue-color working men suffering from exposure to asbestos and chemicals that ravaged their lungs and hearts \u2013 and more recently, firemen, policemen and other first responders.<\/p>\n<p><!--more--><\/p>\n<p>The women who brought their men to Deborah for quality care often didn\u2019t consider that women also have heart disease or that Deborah could provide the care they needed. Until a few years ago, Deborah wasn\u2019t known as the hospital that fixes women\u2019s hearts and lungs. Deborah was only known as the place to go when your husband had heart disease.<\/p>\n<p>The heart hospital was missing a huge opportunity literally waiting at their doorstep: female patients.<\/p>\n<p>Here\u2019s how Deborah fixed that.<\/p>\n<p>Two years ago, Deborah launched a cardiac education and marketing campaign to reach women and engage with them. With a very limited budget compared to larger competing health systems, the heart hospital\u2019s marketing team figured out the most economical way to maximize and repurpose content that targets women heart patients.<\/p>\n<p>Deborah partnered with <a href=\"https:\/\/wp.baldwinpublishing.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Baldwin Publishing<\/a> to <a href=\"https:\/\/wp.baldwinpublishing.com\/wellness-content\/\" target=\"_blank\" rel=\"noopener noreferrer\">license health content<\/a> targeted specifically to midlife women in need of cardiac services. The female-focused cardiac content is used on website landing pages, digital newsletters and social media channels. Deborah marketers effectively maximize the value and minimize the cost of their content marketing campaigns by amplifying content across multiple media channels.<\/p>\n<p>Thanks to successful content marketing campaigns, women now recognize Deborah Heart and Lung Center as a quality medical destination that\u2019s invested in female hearts. More than 15,000 women have signed up for newsletters. They\u2019re attending events and screenings. And they\u2019re making appointments with Deborah\u2019s doctors. Women are no longer waiting at the doorstep of Deborah \u2013 they\u2019re walking inside.<\/p>\n<p><a href=\"https:\/\/wp.baldwinpublishing.com\/womens-health-social-media-content-guide\/\">Learn More about Baldwin Publishing\u2019s Women\u2019s Health Content.<\/a><\/p>\n<\/div><div class=\"fusion-alignleft\"><a class=\"fusion-button button-flat button-xlarge button-custom fusion-button-default button-1 fusion-button-default-span \" style=\"--button_accent_color:#ffffff;--button_accent_hover_color:#ffffff;--button_border_hover_color:#ffffff;--button-border-radius-top-left:25px;--button-border-radius-top-right:25px;--button-border-radius-bottom-right:25px;--button-border-radius-bottom-left:25px;--button_gradient_top_color:#ff9800;--button_gradient_bottom_color:#ff9800;--button_gradient_top_color_hover:#ffc107;--button_gradient_bottom_color_hover:#ffc107;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/wp.baldwinpublishing.com\/contact\/\"><span class=\"fusion-button-text\">CONTACT US TODAY<\/span><\/a><\/div>\n<div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>This is how Deborah Heart and Lung Center, a NJ heart hospital, strategically uses cardiac content to target women heart patients. For nearly 100 years, hard-working men have been turning to Deborah Heart and Lung Center in Central New Jersey to fix their ailing hearts and diseased lungs. The hospital had traditionally been recognized as a medical destination for industrial and blue-color working men suffering from exposure to asbestos and chemicals that ravaged their lungs and hearts \u2013 and more recently, firemen, policemen and other first responders.<\/p>\n","protected":false},"author":10,"featured_media":21341,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3997],"tags":[3122,3120,3119,3121],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.6 (Yoast SEO v22.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How a Heart Hospital Reaches Female Patients - Baldwin Publishing<\/title>\n<meta name=\"description\" content=\"This is how Deborah Heart and Lung, a heart hospital in NJ, strategically uses cardiac content from Baldwin Publishing to target women heart patients...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wp.baldwinpublishing.com\/how-a-heart-hospital-dressed-up-a-mans-disease-for-female-patients\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to create hospital blog content quickly\" \/>\n<meta property=\"og:description\" content=\"Here&#039;s how one hospital blogger customized Baldwin Publishing&#039;s licensed health content to fill a blog that gets nearly 1\/2 million page views a year...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wp.baldwinpublishing.com\/how-a-heart-hospital-dressed-up-a-mans-disease-for-female-patients\/\" \/>\n<meta property=\"og:site_name\" content=\"Baldwin Publishing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HealtheCooking\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-04T19:10:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-06T23:52:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wp.baldwinpublishing.com\/wp-content\/uploads\/2019\/02\/chs-blog-post_030119.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"972\" \/>\n\t<meta property=\"og:image:height\" content=\"646\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Andrea Cohen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"How a heart hospital dressed up a \u201cman\u2019s disease\u201d for female patients\" \/>\n<meta name=\"twitter:creator\" content=\"@BaldwinPublish\" \/>\n<meta name=\"twitter:site\" content=\"@BaldwinPublish\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andrea Cohen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/wp.baldwinpublishing.com\/how-a-heart-hospital-dressed-up-a-mans-disease-for-female-patients\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/wp.baldwinpublishing.com\/how-a-heart-hospital-dressed-up-a-mans-disease-for-female-patients\/\"},\"author\":{\"name\":\"Andrea Cohen\",\"@id\":\"https:\/\/wp.baldwinpublishing.com\/#\/schema\/person\/40ca81ff20cf3162f780e3b0f3749e98\"},\"headline\":\"How a heart hospital dressed up a \u201cman\u2019s disease\u201d for female patients\",\"datePublished\":\"2019-10-04T19:10:55+00:00\",\"dateModified\":\"2021-04-06T23:52:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/wp.baldwinpublishing.com\/how-a-heart-hospital-dressed-up-a-mans-disease-for-female-patients\/\"},\"wordCount\":618,\"publisher\":{\"@id\":\"https:\/\/wp.baldwinpublishing.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/wp.baldwinpublishing.com\/how-a-heart-hospital-dressed-up-a-mans-disease-for-female-patients\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wp.baldwinpublishing.com\/wp-content\/uploads\/2019\/10\/Deborah-heart-hospital-cropped-1-e1570216646435.jpg\",\"keywords\":[\"cardiac content\",\"cardiac marketing\",\"heart hospital\",\"women heart patients\"],\"articleSection\":[\"Blog Posts\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wp.baldwinpublishing.com\/how-a-heart-hospital-dressed-up-a-mans-disease-for-female-patients\/\",\"url\":\"https:\/\/wp.baldwinpublishing.com\/how-a-heart-hospital-dressed-up-a-mans-disease-for-female-patients\/\",\"name\":\"How a Heart Hospital Reaches Female Patients - 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