{"id":22401,"date":"2020-01-27T12:38:21","date_gmt":"2020-01-27T17:38:21","guid":{"rendered":"https:\/\/wp.baldwinpublishing.com\/?p=22401"},"modified":"2021-04-06T19:50:39","modified_gmt":"2021-04-06T23:50:39","slug":"need-to-drive-more-traffic-to-your-hospital-blog","status":"publish","type":"post","link":"https:\/\/wp.baldwinpublishing.com\/need-to-drive-more-traffic-to-your-hospital-blog\/","title":{"rendered":"Need to drive more traffic to your hospital blog?"},"content":{"rendered":"

Start with a \u201ctotal content experience\u201d then promote it here, here, and here.<\/h2>\n

UVA Health in central Virginia has developed the perfect combination of content and techniques to achieve high engagement and expand reach to the hospital\u2019s blog. Here are 4 steps behind their winning content.<\/span><\/p>\n

<\/p>\n

    \n
  1. Create a total \u201ccontent experience\u201d<\/b> \u2013 UVA combines multiple formats of content into a single blog post to enhance user experience. 1. Choose a topic 2. select an article, infographic or video from Baldwin\u2019s selection of <\/span>health content<\/span><\/a>\u00a0 3. Create in-house content to enhance the topic. For example, UVA adds a video featuring doctors to accompany a licensed article. And they add a quote from a provider to embellish a licensed infographic or recipe.<\/span><\/li>\n
  2. Focus on SEO<\/b> \u2013 Content needs to be found when people search online and search-friendly techniques helps improve the chance it will be. UVA selects evergreen health topics that will generate search traffic months or even years down the road. The marketing team includes written transcripts for all videos and infographics so the text is picked up by Google.<\/span><\/li>\n
  3. Use the power of social media<\/b> \u2013 All videos featuring the hospital\u2019s physicians are posted on YouTube. UVA uses Baldwin\u2019s <\/span>social media guide<\/span><\/a> to plan out blog posts months in advance. UVA posts blog content on social media. They gauge organic engagement after 1-2 days, and if a post generates likes and comments, they pay to boost the post on Facebook to achieve the greatest reach.\u00a0<\/span><\/li>\n
  4. Direct subscribers <\/b>\u2013 Using the power of weekly enewsletters, UVA links approximately 8,000 subscribers directly to their blog content. Email is one of the most effective ways to boost blog engagement because people are more likely to read a blog post that shows up in their inbox.<\/span><\/li>\n<\/ol>\n

    Learn More about Baldwin Publishing\u2019s Wellness Content.<\/a><\/p>\n<\/div>

    CONTACT US TODAY<\/span><\/a><\/div>\n
    <\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

    Start with a \u201ctotal content experience\u201d then promote it here, here, and here. UVA Health in central Virginia has developed the perfect combination of content and techniques to achieve high engagement and expand reach to the hospital\u2019s blog. Here are 4 steps behind their winning content.<\/p>\n","protected":false},"author":11,"featured_media":22483,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3997],"tags":[],"yoast_head":"\nNeed to drive more traffic to your hospital blog?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wp.baldwinpublishing.com\/need-to-drive-more-traffic-to-your-hospital-blog\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to create hospital blog content quickly\" \/>\n<meta property=\"og:description\" content=\"Here's how one hospital blogger customized Baldwin Publishing's licensed health content to fill a blog that gets nearly 1\/2 million page views a year...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wp.baldwinpublishing.com\/need-to-drive-more-traffic-to-your-hospital-blog\/\" \/>\n<meta property=\"og:site_name\" content=\"Baldwin Publishing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HealtheCooking\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-27T17:38:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-06T23:50:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wp.baldwinpublishing.com\/wp-content\/uploads\/2019\/02\/chs-blog-post_030119.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"972\" \/>\n\t<meta property=\"og:image:height\" content=\"646\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Audra DeFalco\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Need to drive more traffic to your hospital blog?\" \/>\n<meta name=\"twitter:creator\" content=\"@BaldwinPublish\" \/>\n<meta name=\"twitter:site\" content=\"@BaldwinPublish\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Audra DeFalco\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/wp.baldwinpublishing.com\/need-to-drive-more-traffic-to-your-hospital-blog\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/wp.baldwinpublishing.com\/need-to-drive-more-traffic-to-your-hospital-blog\/\"},\"author\":{\"name\":\"Audra DeFalco\",\"@id\":\"https:\/\/wp.baldwinpublishing.com\/#\/schema\/person\/5890a972df1d6f0c31410ff83665bbe9\"},\"headline\":\"Need to drive more traffic to your hospital blog?\",\"datePublished\":\"2020-01-27T17:38:21+00:00\",\"dateModified\":\"2021-04-06T23:50:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/wp.baldwinpublishing.com\/need-to-drive-more-traffic-to-your-hospital-blog\/\"},\"wordCount\":559,\"publisher\":{\"@id\":\"https:\/\/wp.baldwinpublishing.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/wp.baldwinpublishing.com\/need-to-drive-more-traffic-to-your-hospital-blog\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wp.baldwinpublishing.com\/wp-content\/uploads\/2020\/01\/smoking-infograpic.jpg\",\"articleSection\":[\"Blog Posts\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wp.baldwinpublishing.com\/need-to-drive-more-traffic-to-your-hospital-blog\/\",\"url\":\"https:\/\/wp.baldwinpublishing.com\/need-to-drive-more-traffic-to-your-hospital-blog\/\",\"name\":\"Need to drive more traffic to your hospital blog?\",\"isPartOf\":{\"@id\":\"https:\/\/wp.baldwinpublishing.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/wp.baldwinpublishing.com\/need-to-drive-more-traffic-to-your-hospital-blog\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/wp.baldwinpublishing.com\/need-to-drive-more-traffic-to-your-hospital-blog\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wp.baldwinpublishing.com\/wp-content\/uploads\/2020\/01\/smoking-infograpic.jpg\",\"datePublished\":\"2020-01-27T17:38:21+00:00\",\"dateModified\":\"2021-04-06T23:50:39+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/wp.baldwinpublishing.com\/need-to-drive-more-traffic-to-your-hospital-blog\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/wp.baldwinpublishing.com\/need-to-drive-more-traffic-to-your-hospital-blog\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/wp.baldwinpublishing.com\/need-to-drive-more-traffic-to-your-hospital-blog\/#primaryimage\",\"url\":\"https:\/\/wp.baldwinpublishing.com\/wp-content\/uploads\/2020\/01\/smoking-infograpic.jpg\",\"contentUrl\":\"https:\/\/wp.baldwinpublishing.com\/wp-content\/uploads\/2020\/01\/smoking-infograpic.jpg\",\"width\":1280,\"height\":720},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/wp.baldwinpublishing.com\/need-to-drive-more-traffic-to-your-hospital-blog\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/wp.baldwinpublishing.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Need to drive more traffic to your hospital blog?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/wp.baldwinpublishing.com\/#website\",\"url\":\"https:\/\/wp.baldwinpublishing.com\/\",\"name\":\"Baldwin Publishing\",\"description\":\"Good Health Content\",\"publisher\":{\"@id\":\"https:\/\/wp.baldwinpublishing.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/wp.baldwinpublishing.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/wp.baldwinpublishing.com\/#organization\",\"name\":\"Baldwin Publishing\",\"url\":\"https:\/\/wp.baldwinpublishing.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/wp.baldwinpublishing.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/wp.baldwinpublishing.com\/wp-content\/uploads\/2017\/07\/bp_logo_200.png\",\"contentUrl\":\"https:\/\/wp.baldwinpublishing.com\/wp-content\/uploads\/2017\/07\/bp_logo_200.png\",\"width\":200,\"height\":60,\"caption\":\"Baldwin Publishing\"},\"image\":{\"@id\":\"https:\/\/wp.baldwinpublishing.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/HealtheCooking\/\",\"https:\/\/x.com\/BaldwinPublish\",\"https:\/\/healthecooks.com\/\",\"https:\/\/www.linkedin.com\/company\/baldwin-publishing\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/wp.baldwinpublishing.com\/#\/schema\/person\/5890a972df1d6f0c31410ff83665bbe9\",\"name\":\"Audra DeFalco\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/wp.baldwinpublishing.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f7000190137aee34be7affc6a0389014?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f7000190137aee34be7affc6a0389014?s=96&d=mm&r=g\",\"caption\":\"Audra DeFalco\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Need to drive more traffic to your hospital blog?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wp.baldwinpublishing.com\/need-to-drive-more-traffic-to-your-hospital-blog\/","og_locale":"en_US","og_type":"article","og_title":"How to create hospital blog content quickly","og_description":"Here's how one hospital blogger customized Baldwin Publishing's licensed health content to fill a blog that gets nearly 1\/2 million page views a year...","og_url":"https:\/\/wp.baldwinpublishing.com\/need-to-drive-more-traffic-to-your-hospital-blog\/","og_site_name":"Baldwin Publishing","article_publisher":"https:\/\/www.facebook.com\/HealtheCooking\/","article_published_time":"2020-01-27T17:38:21+00:00","article_modified_time":"2021-04-06T23:50:39+00:00","og_image":[{"width":972,"height":646,"url":"https:\/\/wp.baldwinpublishing.com\/wp-content\/uploads\/2019\/02\/chs-blog-post_030119.jpg","type":"image\/jpeg"}],"author":"Audra DeFalco","twitter_card":"summary_large_image","twitter_title":"Need to drive more traffic to your hospital blog?","twitter_creator":"@BaldwinPublish","twitter_site":"@BaldwinPublish","twitter_misc":{"Written by":"Audra DeFalco","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/wp.baldwinpublishing.com\/need-to-drive-more-traffic-to-your-hospital-blog\/#article","isPartOf":{"@id":"https:\/\/wp.baldwinpublishing.com\/need-to-drive-more-traffic-to-your-hospital-blog\/"},"author":{"name":"Audra DeFalco","@id":"https:\/\/wp.baldwinpublishing.com\/#\/schema\/person\/5890a972df1d6f0c31410ff83665bbe9"},"headline":"Need to drive more traffic to your hospital blog?","datePublished":"2020-01-27T17:38:21+00:00","dateModified":"2021-04-06T23:50:39+00:00","mainEntityOfPage":{"@id":"https:\/\/wp.baldwinpublishing.com\/need-to-drive-more-traffic-to-your-hospital-blog\/"},"wordCount":559,"publisher":{"@id":"https:\/\/wp.baldwinpublishing.com\/#organization"},"image":{"@id":"https:\/\/wp.baldwinpublishing.com\/need-to-drive-more-traffic-to-your-hospital-blog\/#primaryimage"},"thumbnailUrl":"https:\/\/wp.baldwinpublishing.com\/wp-content\/uploads\/2020\/01\/smoking-infograpic.jpg","articleSection":["Blog Posts"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/wp.baldwinpublishing.com\/need-to-drive-more-traffic-to-your-hospital-blog\/","url":"https:\/\/wp.baldwinpublishing.com\/need-to-drive-more-traffic-to-your-hospital-blog\/","name":"Need to drive more traffic to your hospital blog?","isPartOf":{"@id":"https:\/\/wp.baldwinpublishing.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/wp.baldwinpublishing.com\/need-to-drive-more-traffic-to-your-hospital-blog\/#primaryimage"},"image":{"@id":"https:\/\/wp.baldwinpublishing.com\/need-to-drive-more-traffic-to-your-hospital-blog\/#primaryimage"},"thumbnailUrl":"https:\/\/wp.baldwinpublishing.com\/wp-content\/uploads\/2020\/01\/smoking-infograpic.jpg","datePublished":"2020-01-27T17:38:21+00:00","dateModified":"2021-04-06T23:50:39+00:00","breadcrumb":{"@id":"https:\/\/wp.baldwinpublishing.com\/need-to-drive-more-traffic-to-your-hospital-blog\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wp.baldwinpublishing.com\/need-to-drive-more-traffic-to-your-hospital-blog\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wp.baldwinpublishing.com\/need-to-drive-more-traffic-to-your-hospital-blog\/#primaryimage","url":"https:\/\/wp.baldwinpublishing.com\/wp-content\/uploads\/2020\/01\/smoking-infograpic.jpg","contentUrl":"https:\/\/wp.baldwinpublishing.com\/wp-content\/uploads\/2020\/01\/smoking-infograpic.jpg","width":1280,"height":720},{"@type":"BreadcrumbList","@id":"https:\/\/wp.baldwinpublishing.com\/need-to-drive-more-traffic-to-your-hospital-blog\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/wp.baldwinpublishing.com\/"},{"@type":"ListItem","position":2,"name":"Need to drive more traffic to your hospital blog?"}]},{"@type":"WebSite","@id":"https:\/\/wp.baldwinpublishing.com\/#website","url":"https:\/\/wp.baldwinpublishing.com\/","name":"Baldwin Publishing","description":"Good Health Content","publisher":{"@id":"https:\/\/wp.baldwinpublishing.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wp.baldwinpublishing.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/wp.baldwinpublishing.com\/#organization","name":"Baldwin Publishing","url":"https:\/\/wp.baldwinpublishing.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wp.baldwinpublishing.com\/#\/schema\/logo\/image\/","url":"https:\/\/wp.baldwinpublishing.com\/wp-content\/uploads\/2017\/07\/bp_logo_200.png","contentUrl":"https:\/\/wp.baldwinpublishing.com\/wp-content\/uploads\/2017\/07\/bp_logo_200.png","width":200,"height":60,"caption":"Baldwin Publishing"},"image":{"@id":"https:\/\/wp.baldwinpublishing.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/HealtheCooking\/","https:\/\/x.com\/BaldwinPublish","https:\/\/healthecooks.com\/","https:\/\/www.linkedin.com\/company\/baldwin-publishing"]},{"@type":"Person","@id":"https:\/\/wp.baldwinpublishing.com\/#\/schema\/person\/5890a972df1d6f0c31410ff83665bbe9","name":"Audra DeFalco","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wp.baldwinpublishing.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f7000190137aee34be7affc6a0389014?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f7000190137aee34be7affc6a0389014?s=96&d=mm&r=g","caption":"Audra DeFalco"}}]}},"_links":{"self":[{"href":"https:\/\/wp.baldwinpublishing.com\/wp-json\/wp\/v2\/posts\/22401"}],"collection":[{"href":"https:\/\/wp.baldwinpublishing.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wp.baldwinpublishing.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wp.baldwinpublishing.com\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/wp.baldwinpublishing.com\/wp-json\/wp\/v2\/comments?post=22401"}],"version-history":[{"count":8,"href":"https:\/\/wp.baldwinpublishing.com\/wp-json\/wp\/v2\/posts\/22401\/revisions"}],"predecessor-version":[{"id":25545,"href":"https:\/\/wp.baldwinpublishing.com\/wp-json\/wp\/v2\/posts\/22401\/revisions\/25545"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wp.baldwinpublishing.com\/wp-json\/wp\/v2\/media\/22483"}],"wp:attachment":[{"href":"https:\/\/wp.baldwinpublishing.com\/wp-json\/wp\/v2\/media?parent=22401"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wp.baldwinpublishing.com\/wp-json\/wp\/v2\/categories?post=22401"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wp.baldwinpublishing.com\/wp-json\/wp\/v2\/tags?post=22401"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}