{"id":24632,"date":"2020-07-27T14:32:20","date_gmt":"2020-07-27T19:32:20","guid":{"rendered":"https:\/\/wp.baldwinpublishing.com\/?p=24632"},"modified":"2021-04-06T19:44:42","modified_gmt":"2021-04-06T23:44:42","slug":"market-physician-practices","status":"publish","type":"post","link":"https:\/\/wp.baldwinpublishing.com\/market-physician-practices\/","title":{"rendered":"Health system launches a new plan to market physician practices during coronavirus"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-1\"><h2>Atlantic Medical Group welcomes patients back into doctor&#8217;s offices with a healthy cookbook<\/h2>\n<p>Now more than ever, physician marketing strategies need to adapt. No one knows that better than Kristin Ferrara, Marketing Specialist for <a href=\"https:\/\/www.atlantichealth.org\/\">Atlantic Medical Group<\/a>, the physician enterprise of Atlantic Health System based in Morristown, New Jersey.<\/p>\n<p><!--more--><\/p>\n<p>Back in January, Ms. Ferrara found and ordered the perfect giveaway for a spring fundraising event to benefit Morristown Medical Center\u20147,500 healthy cookbooks customized with the Atlantic Medical Group brand.<\/p>\n<p>Atlantic Medical Group\u2019s <a href=\"https:\/\/wp.baldwinpublishing.com\/healthy-recipes\/custom-cookbooks\/\"><strong><em>Healthy You<\/em><\/strong> cookbooks<\/a> are filled with more than 100 mouthwatering meals with easy-to-make recipes for heart-healthy and diabetic diets. The cookbook is a great resource for patients and the community to help people eat fresh and cut back on sugar and saturated fats.<\/p>\n<p>\u201cGiving the cookbook to our patients shows we\u2019re well-rounded as a health care organization,\u201d says Ms. Ferrara. \u201cIt ties back to our mission of focusing on preventive care which starts in our homes and our kitchens. Good nutrition combined with preventive screenings and monitoring blood sugar, cholesterol, blood pressure and body mass index (BMI) all lead to a healthier life.\u201d<\/p>\n<p>But as the days and weeks ticked by, circumstances in New Jersey and around the world drastically changed. COVID-19 forced The Women\u2019s Association of Morristown Medical Center to postpone the month-long event that would draw 30,000 people and raise funds for the expansion of the hospital\u2019s Gagnon Cardiovascular Institute.<\/p>\n<p>Time to pivot. If the community couldn\u2019t come to them, Atlantic Health decided to bring <strong><em>Healthy You<\/em><\/strong> cookbooks to the community using the health system\u2019s extensive network of physician\u2019s practices. The marketing team began delivering boxes of cookbooks to their more than 300 physician practices for patients as they returned to the office following the COVID crisis.<\/p>\n<p><strong><em>Healthy You<\/em><\/strong> cookbooks are a brand-building tool that patients will use again and again \u2013 with a convenient \u201cFind a Doctor\u201d QR code on the customized back cover. The healthy cookbooks will also be used as a patient education resource for diabetes management programs and cholesterol control initiatives.<\/p>\n<p>\u201cHealthy eating is one of the first lines of defense in building a strong immune system, something that is especially top of mind during coronavirus,\u201d says Ferrara, who noted that the cookbooks have been delivered at a great time for patients.<\/p>\n<p>\u201cAside from the nutritional component, we\u2019re hearing from patients that they simply welcome new recipe ideas after the long months of stay-at-home orders and too many of the same home-cooked meals.\u201d<\/p>\n<p><a href=\"https:\/\/wp.baldwinpublishing.com\/healthy-recipes\/custom-cookbooks\/\">Request a Sample Cookbook<\/a><\/p>\n<\/div><div class=\"fusion-alignleft\"><a class=\"fusion-button button-flat button-xlarge button-custom fusion-button-default button-1 fusion-button-default-span \" style=\"--button_accent_color:#ffffff;--button_accent_hover_color:#ffffff;--button_border_hover_color:#ffffff;--button-border-radius-top-left:25px;--button-border-radius-top-right:25px;--button-border-radius-bottom-right:25px;--button-border-radius-bottom-left:25px;--button_gradient_top_color:#ff9800;--button_gradient_bottom_color:#ff9800;--button_gradient_top_color_hover:#ffc107;--button_gradient_bottom_color_hover:#ffc107;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/wp.baldwinpublishing.com\/contact\/\"><span class=\"fusion-button-text\">CONTACT US TODAY<\/span><\/a><\/div>\n<div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Atlantic Medical Group welcomes patients back into doctor&#8217;s offices with a healthy cookbook Now more than ever, physician marketing strategies need to adapt. No one knows that better than Kristin Ferrara, Marketing Specialist for Atlantic Medical Group, the physician enterprise of Atlantic Health System based in Morristown, New Jersey.<\/p>\n","protected":false},"author":11,"featured_media":24629,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3997],"tags":[3882,3881,3412,2301,4061,2293,3880,2384,3879,3883],"class_list":["post-24632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-posts","tag-blog","tag-case-study","tag-coronavirus-content","tag-custom-cookbooks","tag-healthy","tag-healthy-cookbook","tag-hospital","tag-lead-generation","tag-recipes","tag-subscribers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hospitals Market Physician Practices by Giving a Free Cookbook to Patients<\/title>\n<meta name=\"description\" content=\"Atlantic Medical Group launches a new plan to market physician practices during coronavirus. Helping patients welcome new recipe ideas after the long months\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wp.baldwinpublishing.com\/market-physician-practices\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Baldwin Publishing and On-Site Studios partner to produce coronavirus video content for hospitals\" \/>\n<meta property=\"og:description\" content=\"Today, more than ever, hospitals need digital content to guide and educate communities affected by the COVID-19 pandemic.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wp.baldwinpublishing.com\/market-physician-practices\/\" \/>\n<meta property=\"og:site_name\" content=\"Baldwin Publishing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HealtheCooking\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-27T19:32:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-06T23:44:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wp.baldwinpublishing.com\/wp-content\/uploads\/2020\/04\/boredombusters.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Audra DeFalco\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Baldwin Publishing and On-Site Studios partner to produce coronavirus video content for hospitals\" \/>\n<meta name=\"twitter:description\" content=\"Today, more than ever, hospitals need digital content to guide and educate communities affected by the COVID-19 pandemic.\" \/>\n<meta name=\"twitter:creator\" content=\"@BaldwinPublish\" \/>\n<meta name=\"twitter:site\" content=\"@BaldwinPublish\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Audra DeFalco\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/wp.baldwinpublishing.com\/market-physician-practices\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/wp.baldwinpublishing.com\/market-physician-practices\/\"},\"author\":{\"name\":\"Audra DeFalco\",\"@id\":\"https:\/\/wp.baldwinpublishing.com\/#\/schema\/person\/5890a972df1d6f0c31410ff83665bbe9\"},\"headline\":\"Health system launches a new plan to market physician practices during coronavirus\",\"datePublished\":\"2020-07-27T19:32:20+00:00\",\"dateModified\":\"2021-04-06T23:44:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/wp.baldwinpublishing.com\/market-physician-practices\/\"},\"wordCount\":687,\"publisher\":{\"@id\":\"https:\/\/wp.baldwinpublishing.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/wp.baldwinpublishing.com\/market-physician-practices\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wp.baldwinpublishing.com\/wp-content\/uploads\/2020\/07\/Marketing-Physician-Practices-Header-Image.jpg\",\"keywords\":[\"blog\",\"case study\",\"coronavirus content\",\"custom cookbooks\",\"healthy\",\"healthy cookbook\",\"hospital\",\"lead generation\",\"recipes\",\"subscribers\"],\"articleSection\":[\"Blog Posts\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wp.baldwinpublishing.com\/market-physician-practices\/\",\"url\":\"https:\/\/wp.baldwinpublishing.com\/market-physician-practices\/\",\"name\":\"Hospitals Market Physician Practices by Giving a Free Cookbook to Patients\",\"isPartOf\":{\"@id\":\"https:\/\/wp.baldwinpublishing.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/wp.baldwinpublishing.com\/market-physician-practices\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/wp.baldwinpublishing.com\/market-physician-practices\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wp.baldwinpublishing.com\/wp-content\/uploads\/2020\/07\/Marketing-Physician-Practices-Header-Image.jpg\",\"datePublished\":\"2020-07-27T19:32:20+00:00\",\"dateModified\":\"2021-04-06T23:44:42+00:00\",\"description\":\"Atlantic Medical Group launches a new plan to market physician practices during coronavirus. 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