{"id":25329,"date":"2021-01-07T01:09:47","date_gmt":"2021-01-07T06:09:47","guid":{"rendered":"https:\/\/wp.baldwinpublishing.com\/?p=25329"},"modified":"2021-10-08T11:03:39","modified_gmt":"2021-10-08T15:03:39","slug":"health-observance-days","status":"publish","type":"post","link":"https:\/\/wp.baldwinpublishing.com\/health-observance-days\/","title":{"rendered":"Health observance days produce patient revenue and community good will"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-1\"><h2>Hospitals will celebrate dozens of cancer awareness days and heart health observances like \u201cWear Red Day\u201d in 2021, according to a hospital communications survey.<\/h2>\n<p>The survey showed health awareness campaigns like these add up to better health for people and a healthier bottom line for providers.<\/p>\n<p><!--more--><\/p>\n<p>At Baldwin Publishing, we expected to find that hospitals use <a href=\"https:\/\/wp.baldwinpublishing.com\/content-strategy\/celebrate-today\/\" target=\"_blank\" rel=\"noopener\">national health observance days<\/a> to plan and create social media posts. But a recent survey we conducted of 400 hospital communication departments revealed that health observance day promotions extend far beyond social media.<\/p>\n<p>Health observance days and awareness months are valuable event planning tools that produce a predictable annual revenue stream for hospitals. Patients see cancer awareness celebrations as prime time to schedule screenings and medical appointments. Health observances help hospitals promote their medical services in the community. They are also an opportunity to recognize hospital staff.<\/p>\n<p>This year, Baldwin Publishing sponsored the 2021\u00a0Calendar\u00a0of Health\u00a0Observances &amp; Recognition Days by the Society for Healthcare Strategy and Market Development (SHSMD), the marketing arm of the American Hospital Association. The calendar is a timely resource that outlines more than 200 national health observances throughout the year.<\/p>\n<p>We wanted to better understand how hospitals and healthcare brands use the calendar, so we surveyed the health communications teams that downloaded the 2021 calendar to gain more insight into what they find most useful. Below are some of the top responses to our survey (multiple responses were allowed for each question).<\/p>\n<p><strong>What are the highest revenue-producing health observance campaigns for your organization?<\/strong><\/p>\n<ul>\n<li>86% \u2013 American Heart Month<\/li>\n<li>65% \u2013 National Diabetes Month<\/li>\n<li>50% \u2013 Breast Cancer Awareness Month<\/li>\n<li>36% \u2013 Stroke Month<\/li>\n<\/ul>\n<p><strong>How does your organization benefit from the SHSMD Health Observances &amp; Recognition Days Calendar?<\/strong><\/p>\n<ul>\n<li>95% \u2013 It helps us post creative and timely content &#8230; social engagement is a good indicator of community interest<\/li>\n<li>77% \u2013 It give us national publicity to generate interest in local screenings and prevention programs<\/li>\n<li>59% \u2013 It provides an opportunity to highlight our niche services and staff<\/li>\n<li>59% \u2013 It helps educate internal staff about trending health issues and recognize staff accomplishments<\/li>\n<\/ul>\n<p><strong>What public platforms does your organization use to promote recognition days, weeks or months?<\/strong><\/p>\n<ul>\n<li>94% \u2013 Social Media<\/li>\n<li>71% \u2013 Newsletters\/Email<\/li>\n<li>53% \u2013 Onsite Events<\/li>\n<li>47% \u2013 Community Events<\/li>\n<\/ul>\n<p><strong>Which of these staff recognition days does your organization actively promote?<\/strong><\/p>\n<ul>\n<li>82% \u2013 Nurses\u2019 Month<\/li>\n<li>77% \u2013 National Hospital Week<\/li>\n<li>76% \u2013 Doctors\u2019 Day<\/li>\n<li>42% \u2013 National Respiratory Care Week<\/li>\n<\/ul>\n<p><strong>What behavioral health observances generate the most interest and engagement in your community?<\/strong><\/p>\n<ul>\n<li>62% \u2013 National Suicide Prevention Week<\/li>\n<li>54% \u2013 Mental Health Month<\/li>\n<li>39% \u2013 Drug and Alcohol Facts Week<\/li>\n<\/ul>\n<p>Overall, hospital communicators prioritized social media as their preferred platform to promote health observance days. Baldwin Publishing produces a robust collection of white-labeled <a href=\"https:\/\/wp.baldwinpublishing.com\/wellness-content\/\" target=\"_blank\" rel=\"noopener\">health and wellness content<\/a> that maximizes engagement for health awareness campaigns throughout the year.<\/p>\n<p><a href=\"https:\/\/wp.baldwinpublishing.com\/content-strategy\/celebrate-today\/\" target=\"_blank\" rel=\"noopener\">Learn more here<\/a><\/p>\n<\/div><div class=\"fusion-alignleft\"><a class=\"fusion-button button-flat button-xlarge button-custom fusion-button-default button-1 fusion-button-default-span \" style=\"--button_accent_color:#ffffff;--button_accent_hover_color:#ffffff;--button_border_hover_color:#ffffff;--button-border-radius-top-left:25px;--button-border-radius-top-right:25px;--button-border-radius-bottom-right:25px;--button-border-radius-bottom-left:25px;--button_gradient_top_color:#ff9800;--button_gradient_bottom_color:#ff9800;--button_gradient_top_color_hover:#ffc107;--button_gradient_bottom_color_hover:#ffc107;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/wp.baldwinpublishing.com\/contact\/\"><span class=\"fusion-button-text\">CONTACT US TODAY<\/span><\/a><\/div>\n<div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Hospitals will celebrate dozens of cancer awareness days and heart health observances like \u201cWear Red Day\u201d in 2021, according to a hospital communications survey. The survey showed health awareness campaigns like these add up to better health for people and a healthier bottom line for providers.<\/p>\n","protected":false},"author":10,"featured_media":25332,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3997],"tags":[4103,4102,4090,4093],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.6 (Yoast SEO v22.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Hospitals Use Health Observance Days l Baldwin Publishing<\/title>\n<meta name=\"description\" content=\"Health observance days produce patient revenue and community good will, according to a recent survey of hospitals by Baldwin Publishing...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wp.baldwinpublishing.com\/health-observance-days\/\" 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