{"id":26521,"date":"2021-09-02T11:13:47","date_gmt":"2021-09-02T15:13:47","guid":{"rendered":"https:\/\/wp.baldwinpublishing.com\/?p=26521"},"modified":"2021-09-02T11:17:29","modified_gmt":"2021-09-02T15:17:29","slug":"blog-partnership-between-large-hospital-system-and-popular-grocery-store-chain","status":"publish","type":"post","link":"https:\/\/wp.baldwinpublishing.com\/blog-partnership-between-large-hospital-system-and-popular-grocery-store-chain\/","title":{"rendered":"Baldwin Publishing has rolled out a social media partnership between a large hospital system and a popular grocery store chain to tackle obesity and heart disease in rural Pennsylvania."},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><h2>The hospital-grocery partnership between UPMC and Weis Markets is called \u201cHealthy Susquehanna.<\/h2>\n<p>A large hospital system and major grocery store chain have partnered with Baldwin Publishing, a healthcare publishing company, to raise awareness about obesity and heart disease in their North Central Pennsylvania community.<\/p>\n<p><!--more--><\/p>\n<p>UPMC Health System and Weis Markets recently teamed up with Baldwin Publishing to launch \u201c<em>Healthy Susquehanna<\/em>,\u201d an educational campaign aimed at raising health awareness in the region.<\/p>\n<p>The<a href=\"https:\/\/www.weismarkets.com\/upmc-and-weis-markets-partner-create-healthy-susquehanna?fbclid=IwAR2aYQLadG-AhwZ5SA3vlCf-SaaQdsK6I3TbFnhLc2jBZhrtUgYXrHPKH2A\"> Healthy Susquehanna campaign<\/a> focuses on connecting to the community through social media, including <a href=\"https:\/\/www.facebook.com\/HealthySusquehanna\">Facebook<\/a>, Twitter, Instagram and Pinterest. The campaign offers health tips and recipes every day to encourage followers in the local communities to improve their diet and adopt healthier lifestyles.<\/p>\n<p><a href=\"https:\/\/wp.baldwinpublishing.com\/\">Baldwin Publishing<\/a> fostered this unique partnership as an opportunity for both organizations to expand their health message and address chronic health concerns in their own backyard.<\/p>\n<p>Baldwin Publishing is working with UPMC and Weis to cultivate engaging health and wellness content that addresses chronic health conditions, such as heart disease, diabetes, and obesity. Heart healthy recipes will also be shared with the community to encourage a more nutritious diet.<\/p>\n<p>The five UPMC hospitals and Weis Markets retail stores are among the largest and oldest organizations in Central Pennsylvania. UPMC is the largest hospital and nongovernmental employer in the region, and Weis Markets operates 197 stores in Pennsylvania and six neighboring states. They will harness their combined influence in the communities they serve to encourage a healthier lifestyle.<\/p>\n<p>\u201cWe share a common passion for wanting to improve the health of our communities,\u201d said Patti Jackson-Gehris, Vice President of Strategy and Business Development for UPMC. \u201cTogether we can educate our communities on how a healthy lifestyle can improve many common health issues such as heart disease and diabetes, and we want to do it in a fun and engaging way.\u201d<\/p>\n<p><em>Healthy Susquehanna <\/em>will post to social media channels daily, making the community aware of accessible healthcare services, health news, healthy activities, tips for healthy living, promotions, and nutritious recipes. There will also be unique content from Weis and UPMC dietitians, including videos on healthy living.<\/p>\n<p>\u201cWe\u2019re committed to helping our customers and neighbors learn more about health and wellness, particularly the ways that help them address chronic health conditions,\u201d said Ron Bonacci, Vice President of Advertising and Marketing for Weis Markets. \u201cThat\u2019s why we are pleased to be working with UPMC on a project that helps customers shop for products that facilitate a healthier lifestyle.\u201d<\/p>\n<p>For more information, follow <em>Healthy Susquehanna<\/em> on <a href=\"https:\/\/www.facebook.com\/HealthySusquehanna\/\">Facebook<\/a>, <a href=\"https:\/\/www.instagram.com\/HealthySusquehanna\">Instagram<\/a>, <a href=\"https:\/\/twitter.com\/HealthySusqueha\">Twitter<\/a> and <a href=\"https:\/\/www.pinterest.com\/healthysusquehanna\/\">Pinterest<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The hospital-grocery partnership between UPMC and Weis Markets is called \u201cHealthy Susquehanna. A large hospital system and major grocery store chain have partnered with Baldwin Publishing, a healthcare publishing company, to raise awareness about obesity and heart disease in their North Central Pennsylvania community.<\/p>\n","protected":false},"author":14,"featured_media":26524,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3997],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.5 (Yoast SEO v22.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Baldwin Publishing has rolled out a social media partnership between a large hospital system and a popular grocery store chain to tackle obesity and heart disease in rural Pennsylvania. | Baldwin Publishing<\/title>\n<meta name=\"description\" content=\"Hospital-grocery partnership between UPMC and Weis Markets turns to social media to promote healthy living.\" \/>\n<meta name=\"robots\" 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