We are proud to be the premier sponsor of the 2024 SHSMD Calendar of National Health Observances and Recognition Days for hospitals and health organizations.

Baldwin Publishing has been creating health content for hospitals and health organizations for nearly 30 years. That’s why it seemed like the perfect fit for us to once again sponsor the 2024 SHSMD Calendar of Health Observances and Recognition Days. After all, we create content in support of the included observances all year long.

This well-respected health observance calendar is published by the Society of Healthcare Strategy and Market Development (SHSMD), the marketing arm of the American Hospital AssociationTM (AHA). Included in the calendar is a listing of health awareness days, weeks and months that help professionals in the hospital industry plan their marketing, communications and human resource strategies.

The SHSMD calendar is one of the most widely-used resources by healthcare professionals who need to know about important health observances throughout the year. Health marketers appreciate the reminders about highly publicized national health observances, as well as lesser-known health awareness days, to use as a basis for building marketing and communication initiatives. Human resource departments also depend on the employee recognition days listed in the calendar as a way to recognize their staff in a timely manner.

Using National Health Observances for Hospital Marketing

Knowing about health observances is one part of the health marketing equation, but marketers also need to have relevant content to post when promoting the observances. That’s where Baldwin has excelled for over three decades. We create medically-reviewed content in support of health observances both large and small.

With many years of experience working with clients in the healthcare industry, Baldwin understands the value of aligning its monthly health content with the awareness days included in SHSMD’s health observance calendar. Our editorial team produces health-focused articles, videos, recipes and graphics that cover many of the topics in the calendar.

Each month, we curate a collection of timely health content and deliver it in a user-friendly health awareness guide. The monthly guide connects relevant content to each health observance so marketers have just the right content to post in blogs, newsletters and social media to receive maximum engagement.

We also offer access to an extensive health content library containing thousands of medically-reviewed articles on a wide range of health topics. The content is ready to post or can be easily customized. Health marketers use this content to highlight hospital services, promote staff recognition and encourage appointment setting. The content is also used to share information with the community and start conversations about important health topics.

You can access the 2024 SHSMD Calendar of Health Observances and Recognition Days here.

If you are interested in more information about Baldwin’s medically-reviewed health content and curated content packages that align with the national health observances found in the SHSMD calendar, contact us.