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Health Marketing Blog

Health Marketing Blog

Emergency Planning And Disaster Recovery Content From Baldwin Publishing Will Help Organizations Help Their Communities.

Baldwin Publishing provides emergency preparedness content for hospitals to share with employees, patients and the community.

This season Baldwin Publishing released a new health library for emergency planning and disaster recovery. The library includes articles on storm preparedness, wildfires, how to create a weather emergency plan, and tips on preparing to shelter in place.

Baldwin Publishing has rolled out a social media partnership between a large hospital system and a popular grocery store chain to tackle obesity and heart disease in rural Pennsylvania.

The hospital-grocery partnership between UPMC and Weis Markets is called “Healthy Susquehanna.

A large hospital system and major grocery store chain have partnered with Baldwin Publishing, a healthcare publishing company, to raise awareness about obesity and heart disease in their North Central Pennsylvania community.

Your October 2021 Health Observance Calendar

October 2021 Health Observance Calendar Includes Breast Cancer Awareness Month, Osteoporosis Day, Mental Health Day & These Important Days…

Here are all the Baldwin Publishing health awareness days for October 2021 in our Celebrate Today Social Media Guide. Recognize these health observances on your blog, newsletter, website and social media to drive more appointments and online traffic.

Promotional Calendars For Patient Education

Extending Patient Education Through Promotional Calendars

Thousands of patients and visitors across the network of hospitals and healthcare centers in the U.S. will start the 2022 year off with Health eCooking® recipe calendars for patient education.

Your September 2021 Health Observance Calendar

September 2021 Health Observance Calendar Includes Gynecologic Cancer Awareness Month, Cholesterol Education, Fall Prevention & These Important Days…

Here are all the Baldwin Publishing health awareness days for September 2021 in our Celebrate Today Social Media Guide. Recognize these health observances on your blog, newsletter, website and social media, and you will drive more appointments and online traffic.

Digital Recipes on Your Health Website Build Engagement

Consumers are searching for digital recipes on social media and Google

It’s official — digital recipes have changed the game for consumers making fresh meals for their families and themselves. The days of thumbing through grandma’s recipe cards or buying expensive cookbooks are over. In fact, more than 70% of users search online for recipe content that meets the specific needs of their diet.

Your Summer 2021 Food Holiday Calendar

Use this Summer 2021 Food Holiday Calendar to share recipes with your followers that will grab their attention. Recipes are an easy and effective way for health organizations in 2021 to boost engagement on social media and drive traffic to their websites. Baldwin Publishing offers white-labeled healthy recipes for a variety of diets that includes eye-catching photos and easy-to-follow cooking videos.

Baldwin Publishing offers recipes for food holidays made in the Health eCooking® test kitchen that are chef-tested and dietitian-approved. Learn more about Baldwin Publishing’s healthy recipes by clicking here.

Your August 2021 Health Observance Calendar

August 2021 health observance calendar includes Immunization Awareness Month, Neurosurgery Awareness Month, Heatstroke Awareness Day and these important days…

Your August 2021 Health Observance Calendar includes health and wellness observances to engage and educate audiences online. Here are all the Baldwin Publishing health awareness content days for August in our Celebrate Today Social Media Guide. Recognize these health observances on your blog, newsletter, website and social media, and you will drive more appointments and online traffic.

Your July 2021 Health Observance Calendar

July 2021 health observances include UV safety month, minority mental health month, vaccine awareness week and these important days…

Your July 2021 Health Observance Calendar includes dozens of health and wellness observances that bring awareness to important causes. Here are all the days that Baldwin Publishing offers for July in our Celebrate Today Social Media Guide. By recognizing these health observances on your blog, newsletter, website and social media, you can build educated relationships which drive appointments and online traffic.

Use These Social Media Platforms To Reach New Patients

These are the best social sites to target patients with social media health content when they need screenings, surgeries and wellness services

Social media health content has become a crucial tool for health organizations who need to connect with new patients. The average person spends more than two hours on social media every day. Effective strategies for connecting with people change among demographics, however. By targeting the correct age group on the digital platform they use, health organizations can find new patients more quickly.

Test Kitchen Healthy Recipes Help Hospitals Engage Audiences

Baldwin provides more than 1,000 recipes for health organizations to promote healthy lifestyles.

With millions of consumers searching online to find healthy recipes, hospitals and health organizations turn to the Health eCooking® Test Kitchen to deliver high quality licensed recipes. Baldwin uses its in-house Test Kitchen to produce dietitian approved, white-labeled recipes with gorgeous photos that appeal to a wide variety of audiences.

Your June 2021 Health Observance Calendar

June 2021 health observances include men’s health month, Alzheimer’s and brain awareness month, migraine awareness month and these important days…

Your June 2021 Health Observance Calendar includes dozens of health and wellness observances that bring awareness to important causes. By recognizing these health observances on your blog, newsletter, website and social media, you can build educated relationships which drive appointments and online traffic.

Outsourcing Health Content Provides More Options For Organizations

Have you considered outsourcing health content? More healthcare organizations are turning to writing experts to create quality content for their audience.

Outsourcing health content is a growing trend occurring in every industry. In the 2021 B2B Content Marketing Benchmarks, Budgets, and Trends report, marketing professors found that 49% of all respondents reported outsourcing health content. The most notable challenges that companies face is finding content development partners who understand their audience and possess adequate topic expertise.

Corporate Health Promotion Is Redefining Content in 2021

Here’s how BSDI, a leading employee health technology provider, quickly reevaluated corporate health promotion content for employees working at home.      

An increasing number of sedentary job workers are facing health problems such as an increased risk for cardiovascular disease, diabetes and obesity. With 42% of the United States employees working remotely in 2021, content for corporate health promotion has evolved quickly. Employee Health promotion content is designed to instill positive health habits that promote a healthy lifestyle and wellness.

Your May 2021 Health Observance Calendar

May 2021 health observances include high blood pressure month, stroke month, skin cancer prevention month and these important days…

Your May 2021 Health Observance Calendar offers dozens of health and wellness observance days, weeks, and months that bring awareness to important causes. By recognizing these occasions on your website and social media, you can build educated relationships which drives appointments and online traffic.

Vaccine articles for health communications now in Baldwin Publishing’s COVID-19 library

This month, Baldwin editors rolled out COVID-19 vaccine content for hospitals to communicate vaccine facts with their communities.

As COVID-19 vaccines become more widely available, healthcare marketers are racing to create content that convinces people to roll up their sleeve and get a shot. Baldwin Publishing is helping organizations win the vaccine content race.

How to post Facebook content fast and easy using Baldwin Publishing’s Social Media Guide

Watch this video for quick tips on how to use our automated posting tool

Planning and Posting articles to social media just got a whole lot easier. Baldwin Publishing’s Social Media Guide is filled with more than 300 days of engaging content for popular health observances and celebrations. And our automated posting tool makes it easy to post to social platforms such as Hootsuite, Sprout Social or any other planner in just seconds.

Survey shows these are the highest revenue-producing health awareness campaigns for hospitals

Here’s how hospitals use the SHSMD 2021 Calendar of Health Observances & Recognition Days to drive awareness and revenue.

Every year, the marketing arm of the American Hospital Association (AHA) –  referred to as the Society for Healthcare Strategy and Market Development (SHSMD) – publishes a calendar of health observances and recognition days for hospital marketers to use when developing health awareness campaigns. Every year, Baldwin Publishing writes hundreds of health awareness articles for hospitals in support of those same health awareness campaigns. That’s why it seemed like a natural fit for us to sponsor SHSMD’s 2021 Calendar of Health Observances & Recognition Days.

Our COVID nutrition content offers health tips for strained wallets

Food prices are higher everywhere. Baldwin Publishing’s COVID nutrition content shows you how to eat healthy on a budget.

The COVID-19 pandemic is creating hardships for families across the nation, including wreaking havoc on Americans’ bank accounts and dinner tables. Thousands of people are out of work. Others are losing income because of illness or caring for a loved one.

LEARN MORE ABOUT BALDWIN’S HEALTHY RECIPES, WELLNESS ARTICLES AND VIDEO CONTENT

Call us at 800-705-6522 or complete this form.

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