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Health Marketing Blog

Health Marketing Blog

Health system launches a new plan to market physician practices during coronavirus

Atlantic Medical Group welcomes patients back into doctor’s offices with a healthy cookbook

Now more than ever, physician marketing strategies need to adapt. No one knows that better than Kristin Ferrara, Marketing Specialist for Atlantic Medical Group, the physician enterprise of Atlantic Health System based in Morristown, New Jersey.

This healthy cookbook delivered 2,000 more hospital blog subscribers

Here’s how a robust social media strategy — and a little cookbook—increased readership for the UVA Health blog

UVA Health looked to Baldwin Publishing for marketing tools to increase email subscribers to the Healthy Balance Blog. The hospital marketing team wanted to get more eyes on the hospital blog’s patient stories, medical research initiatives, and healthy lifestyle tips.

Baldwin Publishing and On-Site Studios partner to produce coronavirus video content for hospitals

Today, more than ever, hospitals need digital content to guide and educate communities affected by the COVID-19 pandemic.

Two health and wellness content production companies – Baldwin Publishing, Inc. and On-Site Studios – joined forces this month to create relevant and useful coronavirus content to support overloaded hospital and health communication teams.

Hospital website traffic increases as people search for credible coronavirus articles

Americans stuck at home and hungry for local information about the pandemic are clicking on hospital websites to read coronavirus articles.

Hospital websites are seeing a surge in new visitors. The COVID-19 outbreak is sending more viewers to community health websites and hospital social media sites. That’s because people want to read coronavirus articles from trusted sources.

Need to drive more traffic to your hospital blog?

Start with a “total content experience” then promote it here, here, and here.

UVA Health in central Virginia has developed the perfect combination of content and techniques to achieve high engagement and expand reach to the hospital’s blog. Here are 4 steps behind their winning content.

How a heart hospital dressed up a “man’s disease” for female patients

This is how Deborah Heart and Lung Center, a NJ heart hospital, strategically uses cardiac content to target women heart patients.

For nearly 100 years, hard-working men have been turning to Deborah Heart and Lung Center in Central New Jersey to fix their ailing hearts and diseased lungs. The hospital had traditionally been recognized as a medical destination for industrial and blue-color working men suffering from exposure to asbestos and chemicals that ravaged their lungs and hearts – and more recently, firemen, policemen and other first responders.

How social media raises awareness about addiction

Want to get the word out about substance abuse prevention and treatment? Here’s how Facebook and Twitter can help.

One of the most pressing health issues today is addiction. From misuse of alcohol and illicit drugs to the non-medical use of prescription opioid medications, communities across the nation are experiencing a crisis of epidemic proportions. Health providers and small community hospitals face a challenge that’s almost too big to handle.

Baldwin Publishing introduces new ADA compliant content portals

We enhanced the accessibility features of our licensed content portals for individuals with disabilities. Here’s why.

The Americans with Disabilities Act (ADA) requires businesses to provide reasonable access to the same services for all customers and visitors, regardless of disability. While you may have seen this regulation put into place in the form of physical accommodations such as ramps, handrails and wider doorways in brick-and-mortar premises, you may not realize this regulation also applies to how individuals interact with your business online.

How to create blog content quickly

Here’s how one blogger engages 1,000 followers a day with new content, big images and delicious recipes.

Two years ago, Catholic Health’s web manager was tasked with launching the heath care system’s blog. He didn’t have enough staff to produce all the health and wellness content needed to build a digital following. So he turned to Baldwin Publishing to license health and wellness content  that he could customize, optimize and post.

LEARN MORE ABOUT BALDWIN’S HEALTHY RECIPES, WELLNESS ARTICLES AND VIDEO CONTENT

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