Cookbook Fundraising Incentive

How a cookbook fundraising incentive increased public television station donations

 See why more than 200 PBS stations are promoting Baldwin Publishing’s Healthy Cookbook as a new member incentive.

Public television stations across the country have something to celebrate! New members are opening their wallets thanks to a new television program featuring Mimi Guarneri, MD and her exclusive donor

November 30th, 2018|

Health Infographics/Wellness Infographics

Why you need health infographics for your hospital blog or newsletter

Here are some great reasons to use infographics in your content marketing strategy.

Health infographics are an engaging way to share information with readers.  These graphic visuals contain useful data that is easy to

August 13th, 2018|

2019 Calendars for Medicare Members

2019 Calendars for Medicare Member Retention

Health eCooking® recipe calendars help Medicare plans reach and retain members.

Thousands of Medicare members in Florida and New York will start the 2019 year off with Health eCooking® recipe calendars, thanks to health plans that provide supplemental insurance

July 30th, 2018|

Satisfying Snackable Content

Craving snackable content for your health newsletter or social media channels?

To increase reader engagement this summer, post short,        fun-to-read health tips and videos.

Newsletter subscribers and social media visitors want to view snackable content. Just like a healthy snack, this bite-sized content is easy to consume, digest and share.

July 18th, 2018|

Engage Readers with Health Quizes

Health quizzes drive traffic to your website

Can you use a boost in clicks to your hospital website? Post a health quiz!

Celebrate National Ice Cream Day this summer and engage readers with an interactive health quiz about ice cream.

Americans eat more than 1.6 billion gallons of ice cream a year. That’s enough ice cream to fill

July 16th, 2018|

Your hospital needs bugs

Here’s why hospital newsletters need more bugs

Does your hospital newsletter need more bites this summer? Bugs may be the answer.

In the summertime, people have bugs on their mind. That’s why your hospital newsletter is the perfect place to start a bug conversation. People click stories about

July 13th, 2018|

4 Great Examples of Hospital CTAS

For hospital marketers, calls-to-action are the cornerstone of online campaigns. Every blog, social media post and e-mail should be directed at one desired action you want your prospective patient to take. The right combination of copy, color, and text can boost click through rates and ultimately your hospital’s bottom line.

But what makes a great hospital

July 3rd, 2018|

3 Powerful Ways Healthcare Marketers Are Using Video

If a picture is worth a thousand words – a video is worth a million. Video has been dominating the online and social media space for the last year and marketers have taken note. Businesses are taking digital a step further and showing their personality and brand messaging with short, fun, interactive videos that are

July 3rd, 2018|