This healthy cookbook delivered 2,000 more hospital blog subscribers

Here’s how a robust social media strategy — and a little cookbook—increased readership for the UVA Health blog

UVA Health looked to Baldwin Publishing for marketing tools to increase email subscribers to the Healthy Balance Blog. The hospital marketing team wanted to get more eyes on the hospital blog’s patient stories, medical research initiatives, and healthy lifestyle tips.

Baldwin Publishing and On-Site Studios partner to produce coronavirus video content for hospitals

Today, more than ever, hospitals need digital content to guide and educate communities affected by the COVID-19 pandemic.

Two health and wellness content production companies – Baldwin Publishing, Inc. and On-Site Studios – joined forces this month to create relevant and useful coronavirus content to support overloaded hospital and health communication teams.

Hospital website traffic increases as people search for credible coronavirus articles

Americans stuck at home and hungry for local information about the pandemic are clicking on hospital websites to read coronavirus articles.

Hospital websites are seeing a surge in new visitors. The COVID-19 outbreak is sending more viewers to community health websites and hospital social media sites. That’s because people want to read coronavirus articles from trusted sources.

Need to drive more traffic to your hospital blog?

Start with a “total content experience” then promote it here, here, and here.

UVA Health in central Virginia has developed the perfect combination of content and techniques to achieve high engagement and expand reach to the hospital’s blog. Here are 4 steps behind their winning content.

How a small hospital marketing team drives traffic to a health system

Attend “I Do It All” at HCIC on Tuesday 11/5 at 1:45pm to hear how Blessing Health customizes licensed content to execute service line marketing campaigns.

What do you do if you need to promote key hospital services online, such as cardiac, orthopedic and women’s health, but you don’t have a large hospital marketing team?

How a heart hospital dressed up a “man’s disease” for female patients

This is how Deborah Heart and Lung Center, a NJ heart hospital, strategically uses cardiac content to target women heart patients.

For nearly 100 years, hard-working men have been turning to Deborah Heart and Lung Center in Central New Jersey to fix their ailing hearts and diseased lungs. The hospital had traditionally been recognized as a medical destination for industrial and blue-color working men suffering from exposure to asbestos and chemicals that ravaged their lungs and hearts – and more recently, firemen, policemen and other first responders.

How social media raises awareness about addiction

Want to get the word out about substance abuse prevention and treatment? Here’s how Facebook and Twitter can help.

One of the most pressing health issues today is addiction. From misuse of alcohol and illicit drugs to the non-medical use of prescription opioid medications, communities across the nation are experiencing a crisis of epidemic proportions. Health providers and small community hospitals face a challenge that’s almost too big to handle.