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Health Marketing Blog

Health Marketing Blog

Hospital website traffic increases as people search for credible coronavirus articles

Americans stuck at home and hungry for local information about the pandemic are clicking on hospital websites to read coronavirus articles.

Hospital websites are seeing a surge in new visitors. The COVID-19 outbreak is sending more viewers to community health websites and hospital social media sites. That’s because people want to read coronavirus articles from trusted sources.

Need to drive more traffic to your hospital blog?

Start with a “total content experience” then promote it here, here, and here.

UVA Health in central Virginia has developed the perfect combination of content and techniques to achieve high engagement and expand reach to the hospital’s blog. Here are 4 steps behind their winning content.

How a heart hospital dressed up a “man’s disease” for female patients

This is how Deborah Heart and Lung Center, a NJ heart hospital, strategically uses cardiac content to target women heart patients.

For nearly 100 years, hard-working men have been turning to Deborah Heart and Lung Center in Central New Jersey to fix their ailing hearts and diseased lungs. The hospital had traditionally been recognized as a medical destination for industrial and blue-color working men suffering from exposure to asbestos and chemicals that ravaged their lungs and hearts – and more recently, firemen, policemen and other first responders.

How social media raises awareness about addiction

Want to get the word out about substance abuse prevention and treatment? Here’s how Facebook and Twitter can help.

One of the most pressing health issues today is addiction. From misuse of alcohol and illicit drugs to the non-medical use of prescription opioid medications, communities across the nation are experiencing a crisis of epidemic proportions. Health providers and small community hospitals face a challenge that’s almost too big to handle.

Baldwin Publishing introduces new ADA compliant content portals

We enhanced the accessibility features of our licensed content portals for individuals with disabilities. Here’s why.

The Americans with Disabilities Act (ADA) requires businesses to provide reasonable access to the same services for all customers and visitors, regardless of disability. While you may have seen this regulation put into place in the form of physical accommodations such as ramps, handrails and wider doorways in brick-and-mortar premises, you may not realize this regulation also applies to how individuals interact with your business online.

How to create blog content quickly

Here’s how one blogger engages 1,000 followers a day with new content, big images and delicious recipes.

Two years ago, Catholic Health’s web manager was tasked with launching the heath care system’s blog. He didn’t have enough staff to produce all the health and wellness content needed to build a digital following. So he turned to Baldwin Publishing to license health and wellness content  that he could customize, optimize and post.

How a branded cookbook increased public television station donations

See why more than 200 PBS stations are promoting Baldwin Publishing’s cookbooks as a new member incentive.

Public television stations across the country have something to celebrate! New members are opening their wallets thanks to a new television program featuring Mimi Guarneri, MD of Pacific Pearl La Jolla and her exclusive donor package. The package includes a branded cookbook filled with vegetarian recipes.

Why you need health infographics for your hospital blog or newsletter

Here are some great reasons to use health infographics in your content marketing strategy.

Health infographics are an engaging way to share information with readers.  These graphic visuals contain useful data that is easy to scan and easy to retain. Infographics are an effective way to share health and wellness content on your blog, newsletter or website because people process images faster than having to read a body of text to get the same information. And that’s why they boost conversion rates.

Post snackable content – because everyone likes snacks

Use snackable content to increase reader engagement in your hospital newsletter and social media channels.

Newsletter subscribers and social media visitors want snackable content – short health tips, recipes and videos. Just like a healthy snack, this bite-sized content is easy to consume, digest and share. It also needs to contain a healthy dose of information delivered in a tasty package.


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