Looking for weight-loss surgery patients? Post bariatric content to social media!
St. Luke’s Des Peres Hospital in St. Louis, MO engages weight loss surgery patients by posting delicious and nutritious bariatric recipes on their website and social media channels. The hospital also shares articles about the emotional, physical and surgical aspects of bariatric surgery. Bariatric content is developed by Baldwin Publishing to support the MyNewSelf surgical weight loss program.
We enhanced the accessibility features of our licensed content portals for individuals with disabilities. Here’s why.
The Americans with Disabilities Act (ADA) requires businesses to provide reasonable access to the same services for all customers and visitors, regardless of disability. While you may have seen this regulation put into place in the form of physical accommodations such as ramps, handrails and wider doorways in brick-and-mortar premises, you may not realize this regulation also applies to how individuals interact with your business online.
If you use Instagram to drive new business, you need to use “Link in Bio” within a post.
If you’re posting to your personal Instagram page, you probably don’t need to bother using “Link in Bio.” But when you post to Instagram for your organization – and your goal is to drive new business – you need to use “Link in Bio” within each post. Here’s why:
Here’s how one blogger engages 1,000 followers a day with new content, big images and delicious recipes.
Two years ago, Catholic Health’s web manager was tasked with launching the heath care system’s blog. He didn’t have enough staff to produce all the health and wellness content needed to build a digital following. So he turned to Baldwin Publishing to license health and wellness content that he could customize, optimize and post.
See why more than 200 PBS stations are promoting Baldwin Publishing’s cookbooks as a new member incentive.
Public television stations across the country have something to celebrate! New members are opening their wallets thanks to a new television program featuring Mimi Guarneri, MD of Pacific Pearl La Jolla and her exclusive donor package. The package includes a branded cookbook filled with vegetarian recipes.
Here are some great reasons to use health infographics in your content marketing strategy.
Health infographics are an engaging way to share information with readers. These graphic visuals contain useful data that is easy to scan and easy to retain. Infographics are an effective way to share health and wellness content on your blog, newsletter or website because people process images faster than having to read a body of text to get the same information. And that’s why they boost conversion rates.
Learn how 2019 recipe calendars by Health eCooking® are helping plans reach and retain Medicare members.
Thousands of Medicare members in Florida and New York will start the 2019 year off with Health eCooking® recipe calendars, thanks to health plans that provide supplemental insurance to Medicare members.
Use snackable content to increase reader engagement in your hospital newsletter and social media channels.
Newsletter subscribers and social media visitors want snackable content – short health tips, recipes and videos. Just like a healthy snack, this bite-sized content is easy to consume, digest and share. It also needs to contain a healthy dose of information delivered in a tasty package.
Can you use a boost in clicks to your hospital website? Post a health quiz!
Health quizzes can be about almost anything that will pique readers’ interest. The quizzes provide valuable health information in a fun-to-read format that keep readers engaged while keeping them informed.
Don’t miss out on the value added of calls-to-action (CTAs). Here are 4 effective ways to use them.
For hospital marketers, calls-to-action are the cornerstone of online campaigns. Every blog, social media post and e-mail should be directed at one desired action you want your prospective patient to take. The right combination of copy, color and text in a CTA can boost click-through rates, and ultimately, your hospital’s bottom line.
We used to wonder what newsletter articles would grab the most attention. Now we know.
As hospital newsletter editors, it’s important for us to understand the content topics that get the most engagement. That’s why we recently analyzed digital wellness content data from our clients to identify what the most clicked articles in hospital newsletters have been over the last year.
When major events occur, hospitals need to share relevant content with their communities fast.
Baldwin Publishing creates timely content for our clients when serious and tragic events happen, usually pushing out new content within 24 hours. From school shootings and celebrity health scares to weather-related events, we develop content that addresses people’s concerns and answers their questions.
February is Heart Month, which means it’s the perfect time to remind patients of the importance of eating healthier.
One of the cornerstones of keeping your heart healthy is eating healthy. That’s why hospitals and health systems turn to Baldwin Publishing. We offer delicious heart healthy recipes to share with patients and the community.