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Health Marketing Blog

Health Marketing Blog

Baldwin Publishing introduces new ADA compliant content portals

We enhanced the accessibility features of our licensed content portals for individuals with disabilities. Here’s why.

The Americans with Disabilities Act (ADA) requires businesses to provide reasonable access to the same services for all customers and visitors, regardless of disability. While you may have seen this regulation put into place in the form of physical accommodations such as ramps, handrails and wider doorways in brick-and-mortar premises, you may not realize this regulation also applies to how individuals interact with your business online.

How to create blog content quickly

Here’s how one blogger engages 1,000 followers a day with new content, big images and delicious recipes.

Two years ago, Catholic Health’s web manager was tasked with launching the heath care system’s blog. He didn’t have enough staff to produce all the health and wellness content needed to build a digital following. So he turned to Baldwin Publishing to license health and wellness content  that he could customize, optimize and post.

How a branded cookbook increased public television station donations

See why more than 200 PBS stations are promoting Baldwin Publishing’s cookbooks as a new member incentive.

Public television stations across the country have something to celebrate! New members are opening their wallets thanks to a new television program featuring Mimi Guarneri, MD of Pacific Pearl La Jolla and her exclusive donor package. The package includes a branded cookbook filled with vegetarian recipes.

Why you need health infographics for your hospital blog or newsletter

Here are some great reasons to use health infographics in your content marketing strategy.

Health infographics are an engaging way to share information with readers.  These graphic visuals contain useful data that is easy to scan and easy to retain. Infographics are an effective way to share health and wellness content on your blog, newsletter or website because people process images faster than having to read a body of text to get the same information. And that’s why they boost conversion rates.

Post snackable content – because everyone likes snacks

Use snackable content to increase reader engagement in your hospital newsletter and social media channels.

Newsletter subscribers and social media visitors want snackable content – short health tips, recipes and videos. Just like a healthy snack, this bite-sized content is easy to consume, digest and share. It also needs to contain a healthy dose of information delivered in a tasty package.

4 great examples of hospital CTAs

Don’t miss out on the value added of calls-to-action (CTAs). Here are 4 effective ways to use them.

For hospital marketers, calls-to-action are the cornerstone of online campaigns. Every blog, social media post and e-mail should be directed at one desired action you want your prospective patient to take. The right combination of copy, color and text in a CTA can boost click-through rates, and ultimately, your hospital’s bottom line.

The impact of timely news content for hospitals

When major events occur, hospitals need to share relevant content with their communities fast.

Baldwin Publishing creates timely content for our clients when serious and tragic events happen, usually pushing out new content within 24 hours. From school shootings and celebrity health scares to weather-related events, we develop content that addresses people’s concerns and answers their questions.


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