Baldwin Publishing’s Proven Social Media Strategies Every Health Marketer Should Know

SHSMD Webinar Will Show Hospitals How to Maximize Reach

If you work for a hospital marketing team and find yourself wishing you could do more with less, you’re not alone. Creating consistent, engaging social media content with a small team, a tight budget, and limited time is a tough job. That’s where Baldwin Publishing comes in: we help healthcare marketers work smarter, not harder.

If you’ve ever wished you could maximize your efforts, Baldwin can show you how. On September 30, 2025, Baldwin Publishing takes center stage during the SHSMD Social Media Strategies in Health Care certificate course with a live social media webinar for healthcare marketers. This session, “Maximizing Reach: 5 Creative Ways to Repurpose Content and Engage Audiences,” will include Baldwin team members Toni Donina, CEO; Candace Zafirellis, Senior Manager of Content Strategy; and Stella Serne, Social Media Coordinator.

Andrea Jackson, Marketing/PR Coordinator for Bates County Memorial Hospital, will demonstrate how she repurposes content from Baldwin’s health awareness calendar to keep her hospital’s social media marketing strategy running smoothly—even with a small team. She’ll also discuss how leveraging local media helps her grow social media engagement organically.

Social Media Strategies Health Marketers Can Start Using Immediately

Hospitals and health systems face unique challenges with social media strategy. Marketing teams are often small, yet the demand for content is endless—blogs, videos, patient education materials, observance day posts, staff recognition, and community engagement updates. It’s no wonder many marketers feel like they’re stuck on a treadmill.

Baldwin Publishing understands these challenges because we work with hospitals and health systems every day to make social media marketing for healthcare organizations easier with ready-to-use, medically reviewed content and proven strategies to use it effectively.

If you’re ready to turn overwhelming social media demands into a manageable, effective process for your team, sign up for the SHSMD Social Media Strategies in Health Care certificate course, running from Sept. 15 through Oct. 7, 2025.

And don’t forget to tune in on September 30 at 1 p.m. EST to learn Baldwin’s social media strategies for health marketers—the proven approach that helps organizations save time while boosting engagement.