Your social media followers are looking for these three healthy recipes in January
Generating enough health content to fuel your hospital social media marketing can be challenging. The key to success is finding the right content to engage your audience. A good resource for healthcare marketers is the dietitian-approved healthy recipe website, HealtheCooks.com.
Nearly 90% of Americans search online for recipes, according to food industry advertising platform Chicory, and 43% say they are using digital recipes more often.
An easy way to increase hospital social media engagement and grow your online audience is to post eye-catching digital recipes on your social media pages.
Recipes outperform most other content in hospital newsletters, too. According to GetResponse email marketing benchmarks, food-related emails have more than 35% open rates, one of the highest rates in email marketing (with the average being about 20 percent).
So how do hospital social media marketing teams go about finding healthy, trending recipes to share on social media and in newsletters?
HealtheCooks.com , Baldwin Publishing’s new direct-to-consumer website, is filled with healthy recipes that are chef tested and dietitian approved. Our Test Kitchen chefs have created more than 1,000 recipes that make America’s favorite recipes healthier.
Registered dietitians ensure that recipe ingredients and portions fit these health diets:
These are the most popular healthy recipes in January
This month, HealtheCooks.com is featuring healthy versions of these highly-searched recipes:
Healthy Smoothie Recipes
Did you know that every month, more than 400,000 people search online for smoothie recipes? Make your social media page the place to find a recipe by sharing our heart healthy mango smoothie that’s under 200 calories.
Football Party Foods
Get all the flavors of the football season without all the calories by sharing our gluten-free recipe for taco dip. During the NFL playoff season, more than 60,000 people search for football appetizers. Share one of our football party recipes on Facebook.
Dinners Under 300 Calories
More than 40,000 people search for low-calorie recipes in January. HealtheCooks.com features these dinner recipes under 300 calories, including our heart-healthy recipe for pasta carbonara. This fast and easy pasta recipe is full of the rich, hearty flavor we love in a low-calorie dish.