Looking for a powerful hospital lead generation tool? Branded digital cookbooks with recipes from Health eCooks helps hospital build email subscribers, promote wellness, and strengthen overall hospital branding.
“We’ve found Baldwin’s digital cookbooks are a great way to build our newsletter subscriber list,” said Lewis Clark, Jr., Vice President of Marketing, Media & Public Relations for Deborah Heart and Lung Center, who has worked with Baldwin for more than a decade. “We promote our free cookbook on Facebook and receive more than 1,500 new email subscribers annually.”
Hospital marketing strategies often focus on building and nurturing an engaged email subscriber list to connect with local communities and potential patients. Baldwin’s customized digital cookbooks make a compelling promotional giveaway for quick lead generation results.
Digital cookbooks are an eye-catching, health-focused publication and an easy incentive to sign up for a newsletter. By offering a free downloadable cookbook, hospital marketers provide immediate value while encouraging website visitors, patients and social media followers to subscribe to their email list.
“Baldwin’s digital cookbook has been a fantastic tool for engaging our community,” said Valerie Lakey, Chief Public Relations Officer for Mayers Memorial Healthcare District. “It’s a simple yet effective way to connect with the public and promote healthy living.”
Whether promoted through a hospital website, social media campaign, or a QR code, digital cookbooks offer a simple exchange: new subscribers get healthy, delicious recipes, and the hospital gains a growing list of engaged subscribers. Everybody wins!
Each of Baldwin Publishing’s digital cookbooks features heart healthy recipes from Health eCooks that are dietitian approved, along with easy-to-follow directions and vibrant, professional food photography. Hospitals can easily customize and brand the cookbook for their organization by adding their hospital logo to the cover and a full-page ad on the back. And since the cookbooks are optimized for digital sharing, they easily plug into existing hospital digital campaigns.
“Being able to offer new cookbooks on a regular basis helps keep our brand fresh, relatable and connected to our followers,” said Andrea Jackson, Marketing/Public Relations Coordinator for Bates County Memorial Hospital. “Everyone loves food, and finding a quick, nutritious meal idea feels like discovering treasure. We like being seen as a source of a valuable find.”
Ready to see how digital cookbooks can work for your health organization? Contact Baldwin Publishing to get started.
Have a hospital event coming up? Baldwin also offers printed cookbooks and promotional recipe calendars that can be customized with your hospital’s branding.
