Creative Social Graphics are a Powerful Marketing Tool to Entertain and Connect with Followers

Social graphics on Facebook and Instagram immediately grab attention. There’s little to read. They’re easy to brand. And animated images are more likely to make you smile. That’s why social graphics have become a key asset of a successful social media strategy.

With so much content posted daily to social media, it’s getting more difficult and time consuming than ever for brands to stand out. Many organizations don’t have the time, the resources or the artists to create content for a social media campaign. Graphic social media messages are an easy and powerful content solution. Apply happy colors and use minimal words and you’re more likely to earn a thumbs up.

Posts with images receive 2.3 times more engagement than those without.

Baldwin Publishing creates ready-to-post social graphics for your social media needs. White-labelled graphics are available in two sizes, perfect for use on all social media platforms, including Facebook, Instagram, LinkedIn and Twitter. Simply download the graphic, insert your logo, and post directly to all of your social media channels.

Our animators and graphic artists create social graphics for all national holidays and seasonal celebration days throughout the year, including Labor Day, First Day of Fall, Halloween, Daylight Savings Time, Veterans Day, Thanksgiving, Hanukkah, First Day of Winter, Christmas, Kwanzaa, and New Year’s Day. There is also a generic Happy Holidays social graphic that can be sent out anytime, as well as graphics for health observance days and weeks including Clean Hands Week, Farmer’s Market Week, and Movember (that’s the beard month).

Using Social Graphics Effectively

Picking the right graphic or artwork for social media is key to growing your audience. Effective use of graphics for social media supports brand recognition. It makes your social media presence more visual, increasing brand awareness and growing follower engagement.

Using a graphic or image in a post can increase the number of shares, retweets or posts by almost three times.

Visual content such as social graphics often receives higher engagement on social media than posts containing text only.

Posting regularly with valuable content and engaging social graphics can help grow your followers and increase brand recognition. Posting graphics that make someone stop to look at it, like it, or even share it to their own page can have a huge impact on the number of followers to your page.

Health organizations save resources and time by outsourcing health content to Baldwin Publishing. Baldwin’s Social Media Guide gives marketers relevant content and lots of graphic images three months in advance.

To learn more about Baldwin Publishing social graphics and other digital health and wellness content, click here.