Baldwin provides more than 1,000 recipes for health organizations to promote healthy lifestyles.
With millions of consumers searching online to find healthy recipes, hospitals and health organizations turn to the Health eCooking® Test Kitchen to deliver high quality licensed recipes. Baldwin uses its in-house Test Kitchen to produce dietitian approved, white-labeled recipes with gorgeous photos that appeal to a wide variety of audiences.
Providing healthy recipes offers marketers a way to drive consumers to their websites and social media channels. With the rise of recipe-related online searching, food-centric content has become a must have for health organizations.
“People are trying to make a habit of eating healthier and using fresh, local ingredients,” says Judy Capodanno, Baldwin’s editorial director of Health eCooking. “Our chefs adjust recipes until they are delicious, easy and meet strict health guidelines.”
In 2021, cooking trends steer toward cleaner eating and on moving away from processed foods. Baldwin Publishing offers new recipes every month which will appeal to consumers looking to prepare a meal using fresh, trendy ingredients. Recipes from the Test Kitchen are also tailored to seasons and holidays so that health marketing teams can post relevant content that will engage their audiences.
Need Web Traffic? Get Recipes. Here’s Why:
- 34% of people use social media first to find recipes.
- Since January of 2020, 54% of people ages 25 and older are cooking at home more often.
- 39% of people are actively searching for healthier recipes.
Test Kitchen dietitians ensure that healthy cooking recipes meet the criteria for heart-healthy, diabetic and gluten free diets. The Test Kitchen team also ensures that each recipe is delicious enough to keep people coming back for more. Professional chefs cook each white-labeled recipe, recording the process in Baldwin’s cooking videos. Cooking videos are formatted for sharing on social media.
Ready To Post New Recipes From The Test Kitchen
Every white-labeled recipe is HTML coded and ready to share on websites, blogs or social media. Recipes with photos and videos taken in the Test Kitchen make it easy for marketers to post new recipe content every week. Branded print and digital cookbooks are also available from Baldwin Publishing. To learn more about Baldwin Publishing’s Test Kitchen recipes, click here.