Consumers are searching for digital recipes on social media and Google

It’s official — digital recipes have changed the game for consumers making fresh meals for their families and themselves. The days of thumbing through grandma’s recipe cards or buying expensive cookbooks are over. In fact, more than 70% of users search online for recipe content that meets the specific needs of their diet.

“A study of 2,000 adults found that 71% of people have “gone digital” in the kitchen, with 23% getting cooking ideas from Facebook and 21% from Instagram.” –

To help health organizations remain competitive online, Baldwin Publishing offers dietitian-approved digital recipes for websites and social media that generate engagement and traffic, which results in more leads.

Put digital recipes on your website to connect with your target audience

Health organizations use digital recipes to connect with people who have dietary restrictions, such as those undergoing bariatric surgery. More than 256,000 people in the United States had weight-loss procedures last year. Each patient requires a specialized bariatric diet following surgery. This is an excellent opportunity for health organizations and hospitals to connect with patients online.

Appealing meals that cater to specific diets, including gluten-free, vegetarian, diabetic-friendly and bariatric, allow health organizations to use organic content to connect with patients.

“We’re seeing over 50% increase in traffic on recipe pages as compared to what we saw on the same dates as last year, and a noticeable jump on the sites in the past week,” Cliff Sharples, co-CEO of Fexy.”

Providing eye-catching digital recipes on social media is an easy way for health organizations to engage their community. Every month, Baldwin highlights food holidays that cater to different demographics, food interests and seasons. Studies show that businesses that post consistently on social media build larger and more active follower bases.

Learn more about licensing healthy recipes for your social media and website.