Here’s some info to ponder when it comes to healthcare apps.

We’re hearing and talking a lot about apps lately. There’s no doubt that apps have huge potential in the healthcare marketing space. Apps pose an incredible opportunity to reach and engage customers, but a lot of thought and planning is required before you launch.

Think about this:

– Who is your target audience?
– How will you promote it?
– What is your ultimate conversion goal for app users?
– Will it be designed for Apple and Android?
– Are you prepared to maintain the app as operating systems update?

We’re working on an app here at Baldwin Publishing, but it’s still in early development. In the meantime, we wanted to share this awesome infographic about apps from Ragan.

Learn More about Baldwin Publishing’s Content Strategies.