If a picture is worth a thousand words, a video is worth a million. Here’s how to make video content the star of your digital marketing strategy.
Video content has been dominating the online and social media space in recent years and marketers have taken note.
Businesses now use video to express their company’s personality and share brand messaging. They use video to entertain, teach and generate excitement. And in the process, they increase familiarity with their brand, products and services.
By creating engaging videos that are easy to watch, marketers have found the sweet spot that get people to pay attention.
But don’t make the mistake of thinking video marketing is just about entertaining viewers. It has a firm seat at the revenue table. According to HubSpot, marketers who use video grow revenue 49% faster than non-video users. (Source: http://www.hubspot.com/marketing-statistics)
Intrigued yet? Here are 3 ways powerful ways digital marketers use video in their digital strategy:
- Recipe Videos: Healthy recipe videos align perfectly with grocers’ branding and messaging. Sharing cooking videos on grocer websites, digital newsletters and social media platforms such a Facebook and Instagram create huge value. They build credibility on topics like healthy eating that matter to the community. They engage viewers who are looking for ideas about what to make for dinner. And they feature products that build revenue. These videos are short, fun and easy to follow, making it more likely they’ll be shared. This translates to increased reach for grocers.
- Go Live Videos: Facebook Live is being used in a variety of ways by digital marketers. If done right, these easy-to-create videos can captivate a large audience with minimal work. Give your community a behind-the-scenes peek at events. Announce a winner live for a giveaway, like this one by Holzer Health System. Create buzz about a new product or promotion. Going live is a great way to humanize your brand and entertain members of your community.
- Video Testimonials: Testimonials are a great way to build trust and evoke positive emotion. Highlight interesting stories from your shoppers. Share customers’ positive experiences with your organization. Show employees doing good in your community. These videos connect people on an emotional level to your brand.
Looking for video content that fits with your digital marketing strategy? Contact us.
Learn More about Baldwin Publishing’s Content Strategies.