Use snackable content to increase reader engagement in your hospital newsletter and social media channels.
Newsletter subscribers and social media visitors want snackable content – short health tips, recipes and videos. Just like a healthy snack, this bite-sized content is easy to consume, digest and share. It also needs to contain a healthy dose of information delivered in a tasty package.
Snackable content is brief and engaging. It fills a need and quickly satisfies. Think of short videos that show you how to cook. Or easy-to-read wellness articles with bulleted lists of health tips. Or fun health quizzes.
As attention spans decrease, snackable content satisfies a craving for both readers and marketers alike. This short but engaging content is especially appropriate when you need content for social media. In fact, Corona Regional Medical Center saw a 20% increase in clicks when the hospital posted snackable content on Facebook.
Baldwin Publishing produces snackable recipe videos, wellness articles and quizzes. The content is short and sweet, salty and satisfying… just like your favorite snack.
But unlike a decadent treat that leaves you with nothing but empty calories, these healthy morsels are good for you and your readers. The content is easy to brand and ready to post – and it keeps hungry readers coming back for more.
National Snack Day sounds like the perfect time to share some snackable content on your site! Are you content hungry yet?
Learn More about Baldwin Publishing’s Wellness Content.