Use snackable content to increase reader engagement in your hospital newsletter and social media channels.
Newsletter subscribers and social media visitors want snackable content – short health tips, recipes and videos. Just like a healthy snack, this bite-sized content is easy to consume, digest and share. It also needs to contain a healthy dose of information delivered in a tasty package.
Snackable content is brief and engaging. It fills a need and quickly satisfies. Think of short videos that show you how to cook. Or easy-to-read wellness articles with bulleted lists of health tips. Or fun health quizzes.
As attention spans decrease, snackable content satisfies a craving for both readers and marketers alike. This short but engaging content is especially appropriate when you need content for social media. In fact, Corona Regional Medical Center saw a 20% increase in clicks when the hospital posted snackable content on Facebook.
But unlike a decadent treat that leaves you with nothing but empty calories, these healthy morsels are good for you and your readers. The content is easy to brand and ready to post – and it keeps hungry readers coming back for more.
National Snack Day sounds like the perfect time to share some snackable content on your site! Are you content hungry yet?