How a branded cookbook increased public television station donations

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See why more than 200 PBS stations are promoting Baldwin Publishing’s cookbooks as a new member incentive.

Public television stations across the country have something to celebrate! New members are opening their wallets thanks to a new television program featuring Mimi Guarneri, MD of Pacific Pearl La Jolla and her exclusive donor package. The package includes a branded cookbook filled with vegetarian recipes.

The program is called Live Better Now with Mimi Guarneri, MD, a 2-hour show that airs on more than 200 public television stations nationwide. In the show, Dr. Guarneri translates the science of health, healing and longevity into practical answers to lead viewers to physical, emotional, mental and spiritual health.

Dr. Guarneri approached Baldwin Publishing about getting a branded cookbook to use as a PBS fundraising incentive prior to the show airing. The cookbook needed to follow her healthy eating guidelines. So we developed a new cookbook filled with vegetarian recipes and included the custom content requested by Dr. Guarneri within the book. We also designed custom covers and branded the cookbook for Dr. Guarneri.

As part of Live Better Now with Mimi Guarneri, MD, viewers are invited to receive a premium donor package. This unique combination of premiums is exclusive for public television donors and is not available anywhere else. The package includes the Pacific Pearl La Jolla Healthy Vegetarian Recipe Cookbook (developed by Baldwin Publishing), the Live Better Now program DVD and bonus 5-DVD set covering key topics of the program, the Live Better Now workbook, Dr. Guarneri’s Jump Start Grocery List, Basic Laboratory Test Menu and a coupon for Dr. Guarneri’s Personalized Lifestyle Genetic Panel.

Dr. Guarneri’s initial order of 2,500 branded cookbooks are being quickly being depleted. Her show and the donor premium package, including the cookbook fundraising incentive by Baldwin Publishing, are garnering rave reviews.