Attend “I Do It All” at HCIC on Tuesday 11/5 at 1:45pm to hear how Blessing Health customizes licensed content to execute service line marketing campaigns.
What do you do if you need to promote key hospital services online, such as cardiac, orthopedic and women’s health, but you don’t have a large hospital marketing team?
If you’re like Blessing Health System in Illinois, you license some of the content you need.
Attend the session “I Do It All:” How a Single Content Marketer Drives Traffic to a Health System at the Healthcare Internet Conference (HCIC) on Tuesday 11/5 at 1:45pm to learn how a lone content marketer efficiently executes multi-channel content campaigns that generate traffic and deliver appointment results. In this session, Blessing Health marketers will share the most effective content and best digital channels to target patients who need key medical services.
You’ll be amazed by how the hospital marketing department manages dozens of successful digital campaigns with just a single person responsible for posting and promoting content. You’ll see how Blessing streamlines their strategy to more easily manage daily posts and efficiently uses licensed health content to get the job done. And you’ll be wowed by their metrics of click-throughs, event registrations, appointment requests and email subscriber sign-ups.
If you want to reach your community through digital channels to promote your hospital services, this is a must-see session at HCIC. You’ll walk away with a better understanding of how to identify content that not only generates web traffic but drives referrals and sign-ups. You’ll learn how to repurpose content over multiple channels so you make the best use of your resources. And you’ll realize that you don’t need a large hospital marketing team to get it all done. All you need is high-quality engaging content and a streamlined strategy.
See you at HCIC!
“I Do It All:” How a Single Content Marketer Drives Traffic to a Health System
Date: Tuesday, November 5, 2019
Time: 01:45 PM – 02:45 PM
Location: Congressional, Lobby Level
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