At Baldwin Publishing, we respect your privacy and believe you should be informed about how we collect, use and disclose your Personal Information (as defined below). This Privacy Policy describes our practices regarding how we use and share with third parties Personal Information and other information that we collect on the Website.

By using or accessing the Website, you agree to the terms of this Privacy Policy. Capitalized terms not defined in this Privacy Policy have the meanings set forth in the Terms of Use.

The Website may provide links or references to websites operated by third parties. Once you enter another website, please be aware that Baldwin Publishing is not responsible for the privacy practices of these other sites. We encourage you to review the privacy policies of each site that you visit through a link on our Website.

Modifications to the Privacy Policy

We may make changes to the Privacy Policy from time to time. A link to the most current Privacy Policy will be available on the Health eCooks® home page and Cook eKitchenTM home page. In the event of significant changes to the Privacy Policy, we may also place a special notice on the Website or communicate the changes by email. Your continued use of the Website following the posting of such changes constitutes your acceptance of any such changes. If you do not agree with this Privacy Policy, or any revised versions thereof, you should not use the Website.

Age Requirement

In order to use the Website, you must be at least 18 years of age or of the legal age to form a binding contract in your jurisdiction, if that age is greater than 18 years of age. Please see the Terms of Use for additional information regarding this and other requirements regarding eligibility.

Personal Information

We may collect your name, address, email address, telephone number and other contact information in connection with the Website (“Personal Information”). We may ask you to submit Personal Information at various places on our Website, including subscribing to a newsletter, submitting feedback or providing Registration Data. We do not share your information with third parties except as set forth in this Privacy Policy.

We use your Personal Information to contact you or send you information you have requested or that we feel will be of interest to you. We may contact you via phone, email or postal mail. We generally provide an option for you to choose not to receive these types of communications (see below). However, even if you request not to be contacted by us, we reserve the right to use your contact information if we consider it necessary to send you information about the operation of the site, including information regarding the services you have signed up for on the Website or information about changes to our Privacy Policy.

If you do not want to receive special offers, marketing communications, newsletters or other promotional communications (“Marketing Communications”) from Baldwin Publishing, you may “opt-out” or withdraw your consent in the following manner:

(a) You may “opt-out” of Marketing Communications that you are already receiving from us by following the steps described in each such Marketing Communication.

(b) You may also control the communications you receive from us by logging into your account and updating your email notification settings.

Please note that once we receive your request, it may take an additional period of time for such request to become effective. Also note that after you “opt out” Baldwin Publishing may still send you certain communications that are not primarily for marketing purposes and that Baldwin Publishing deems important for all Website users to receive, such as notifications regarding technical problems with the Website.

User Generated Content

You may elect to submit User Generated Content via the Website. If at any time you share User Generated Content on areas of the site that are generally accessible to other Website users, such content is considered “Public User Generated Content.” If you share User Generated Content solely on areas of the site that are accessible to other Baldwin Publishing users only, or if you share Personal Information with Baldwin Publishing that you do not share on public areas of the Website, such content is considered “Private User Generated Content.”

You have control over what information about yourself you choose to share on the Website. Please be aware that when you post Public User Generated Content on the Website, such content may be viewed by other users and by the general public, including any such content that contains Personal Information. All such sharing of information and content is done at your own risk.

We may use User Generated Content in accordance with the User Generated Content License set forth in the Terms of Use, provided that (i) we will not distribute or display your Private User Generated Content other than in the areas of the Website to which you have submitted such content and (ii) if we distribute Public User Generated Content to third parties for publication in print media, we will not associate your Personal Information with such Public User Generated Content without your permission.

You may modify or delete your User Generated Content in accordance with the instructions on the Website. Please be aware that even if Baldwin Publishing deletes such User Generated Content from its “live” databases, such information may still be stored on other databases (including those kept for archival purposes). We will not retrieve deleted content from our archives in order to publish it on the Website or elsewhere. However, please be aware that any Public User Generated Content that you delete and that has been published or distributed in media other than the Website prior to deletion, may remain publicly available on areas other than the Website in accordance with the User Generated Content License.

Website Usage Information

We may collect information automatically about the use of the Website, through, for example, “cookies” or “IP addresses” (as described below). Baldwin Publishing also archives log files and uses non-personal identifying information in aggregate form to detect errors with the Website, identify security issues, build higher quality, more useful online services by performing statistical analyses of the collective characteristics and behavior of Baldwin Publishing users, and measure demographics and interests in connection with specific areas of the Website. We may provide such statistical data to our advertisers, affiliates and other current and potential business partners. For example, we may inform these third parties as to the number of people who have seen and clicked on links to their websites. We also use such data to create a more enjoyable experience for our users, for example, to assist in selecting content featured on specific channels, pages and site areas based on your general likes and dislikes.

“Cookies” are small files that websites place on your hard drive that allow you to be identified by a website. For example, if you allow a website to remember your login name or password, the website places a cookie on your computer. Cookies cannot read any other information on your hard drive. We may place cookies on your computer to allow us to identify you when you visit the Website. We may use cookies to measure Website traffic, to offer you certain services or to customize your visit. However, if you do not wish to receive cookies, or want to be notified when they are placed on your computer, your browser may permit you to do so. An “IP address” is a number that is automatically assigned to your computer when you use the internet. In some cases, your IP address stays the same from browser session to browser session; but if you use a consumer internet access provider, your IP address probably varies from session to session.

Use of Contractors and Service Providers

Baldwin Publishing uses third parties (including contractors and service providers) to help with certain aspects of its operations, which may require disclosure of your Personal Information to them. For example, Baldwin Publishing may use a third party to communicate with you (via telephone, email or letter) about our services, to send information to you, to host the Website and related databases or to perform other work that we may choose to outsource. Baldwin Publishing requires these third parties to use your Personal Information only as necessary to perform the services they are asked to perform.

Baldwin Publishing may also use a third-party network provider or collective to help present content on the Website. The network may use cookies, web beacons (also called single pixel gifs or action tags) or similar technologies (i) to serve you advertisements tailored to interests you have shown by browsing on this and other sites, (ii) to determine whether you have seen a particular advertisement before, (iii) to avoid sending you duplicative advertisements and (iv) to understand the usage patterns of people who see advertisements. In doing so, the ad network provider collects non-personal data such as your browser type, your operating system, Web pages visited, time of visits, content viewed, ads viewed and other click-stream data. The ad network provider may connect information about your visit on the Website with information about your visit on other sites and show you advertising based on this combined information. The advertisement may appear when you are visiting a different section of the Website or any other sites on the internet if such other sites also have a relationship with the ad network provider.

The use of cookies, web beacons and similar technologies by third-party ad network providers is governed by each ad network provider’s specific privacy policy, not this Privacy Policy. Please visit if you wish to learn more about the information collection practices of ad network providers or if you wish to “opt-out” of participating in advertising programs conducted by Collective or other third-party ad network providers.

Corporate Family

We may share some or all of your Personal Information with any current or future “affiliate” (which means a parent company, a subsidiary, joint venture, or other company that controls, is controlled by or is under common control with Baldwin Publishing), in which case we will require the affiliate to honor this privacy policy. If another company acquires Baldwin Publishing (or a business unit of Baldwin Publishing that uses your Personal Information), the Personal Information collected by Baldwin Publishing will be transferred to that company, and it will assume the rights and obligations regarding your Personal Information as described in this Privacy Policy.


We use a combination of multiple firewalls and multiple levels of physical security to protect the Personal Information you share with us from unauthorized access or disclosure. We encrypt your password when it is submitted to us in order to protect the Personal Information you share with us from unauthorized access or disclosure. However, you should know that no company, including Baldwin Publishing, can fully eliminate security or other risks associated with the possession of Personal Information. For example, we may be legally required to disclose information to the government or third parties under certain circumstances, or third parties may unlawfully intercept or access transmissions or private communications. You are responsible for maintaining the confidentiality of your login information and password.


If you have a question or comment about the Baldwin Publishing site, please contact us at

Health eCooks® is a registered trademark of Baldwin Publishing.

Cook eKitchen is a designated trademark of Baldwin Publishing.

Last updated: August 12, 2010