Want to get the word out about substance abuse prevention and treatment? Here’s how Facebook and Twitter can help.

One of the most pressing health issues today is addiction. From misuse of alcohol and illicit drugs to the non-medical use of prescription opioid medications, communities across the nation are experiencing a crisis of epidemic proportions. Health providers and small community hospitals face a challenge that’s almost too big to handle.

When it comes to substance abuse, raising awareness and improving education about prevention and treatment are key steps to tackle the problem.

But how do hospitals get people to pay attention to this information?

They use social media.

Many social media platforms, such as Facebook and Twitter, are powerful communication tools. Content posted on these digital channels often reaches more people than even television.

Think of this. You’re concerned your partner is addicted to opioids and you don’t know what to do. If you’re like many people, you will click on a story about addiction in your news feed, hoping it provides you with information that will help you help your partner.

Hospitals and mental health treatment centers are starting to recognize the value of posting behavioral health content on social media. But many don’t have the resources to create relevant content to share.

Baldwin Publishing’s behavioral health content can help. We develop medically-reviewed content about substance abuse and addiction, as well as depression, suicide, anxiety and other mental health conditions. Our white-labeled articles, quizzes, infographics and videos are filled with helpful and easy-to-read information that is compelling and shareable.

In a news release by the National Institutes of Health (NIH), Dr. Wen-ying (Sylvia) Chou, program director in NCI’s Health Communications and Informatics Research Branch, explains “Social media has the potential to… improve the efficacy of substance abuse interventions. Social media platforms also have the potential to increase the effectiveness of substance use prevention and treatment efforts.”

Do you need substance abuse or mental health content for social media? Contact us!