Health system launches a new plan to market physician practices during coronavirus

Atlantic Medical Group welcomes patients back into doctor’s offices with a healthy cookbook

Now more than ever, physician marketing strategies need to adapt. No one knows that better than Kristin Ferrara, Marketing Specialist for Atlantic Medical Group, the physician enterprise of Atlantic Health System based in Morristown, New Jersey.

This healthy cookbook delivered 2,000 more hospital blog subscribers

Here’s how a robust social media strategy — and a little cookbook—increased readership for the UVA Health blog

UVA Health looked to Baldwin Publishing for marketing tools to increase email subscribers to the Healthy Balance Blog. The hospital marketing team wanted to get more eyes on the hospital blog’s patient stories, medical research initiatives, and healthy lifestyle tips.