lead generation Archives

Survey shows these are the highest revenue-producing health awareness campaigns for hospitals

Here’s how hospitals use the SHSMD 2021 Calendar of Health Observances & Recognition Days to drive awareness and revenue.

Every year, the marketing arm of the American Hospital Association (AHA) – referred to as the Society for Healthcare Strategy and Market Development (SHSMD) – publishes a calendar of health observances and recognition days for hospital marketers to use when developing health awareness campaigns. Every year, Baldwin Publishing writes hundreds of health awareness articles for hospitals in support of those same health awareness campaigns. That’s why it seemed like a natural fit for us to sponsor SHSMD’s 2021 Calendar of Health Observances & Recognition Days.

Tags: 2021 calendar, health awareness, health observances, hospital, lead generation, SHSMD Calendar|

Do you need a calendar of ALL the important health days in 2021?

Baldwin Publishing is sponsoring the American Hospital Association’s 2021 Calendar of Health Observances & Recognition Days. It lists more than 200 health observance days.

Baldwin Publishing has been writing health articles for hospitals for nearly 30 years, so it’s a natural fit that we sponsor the 2021 Calendar of Health Observances & Recognition Days for the AHA’s marketing arm, Society for Healthcare Strategy and Market Development (SHSMD).

Tags: 2021 calendar, health days, health observances, healthy cookbook, hospital, lead generation, SHSMD Calendar|

Health system launches a new plan to market physician practices during coronavirus

Atlantic Medical Group welcomes patients back into doctor’s offices with a healthy cookbook

Now more than ever, physician marketing strategies need to adapt. No one knows that better than Kristin Ferrara, Marketing Specialist for Atlantic Medical Group, the physician enterprise of Atlantic Health System based in Morristown, New Jersey.

Tags: blog, case study, coronavirus content, custom cookbooks, healthy, healthy cookbook, hospital, lead generation, recipes, subscribers|

This healthy cookbook delivered 2,000 more hospital blog subscribers

Here’s how a robust social media strategy — and a little cookbook—increased readership for the UVA Health blog

UVA Health looked to Baldwin Publishing for marketing tools to increase email subscribers to the Healthy Balance Blog. The hospital marketing team wanted to get more eyes on the hospital blog’s patient stories, medical research initiatives, and healthy lifestyle tips.

Tags: blog, case study, digital cookbook, hospital, lead generation, recipes, subscribers|

4 great examples of hospital CTAs

Don’t miss out on the value added of calls-to-action (CTAs). Here are 4 effective ways to use them.

For hospital marketers, calls-to-action are the cornerstone of online campaigns. Every blog, social media post and e-mail should be directed at one desired action you want your prospective patient to take. The right combination of copy, color and text in a CTA can boost click-through rates, and ultimately, your hospital’s bottom line.

Tags: calls-to-action, content strategy, CTAs, lead generation|

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