This healthy cookbook delivered 2,000 more hospital blog subscribers

Here’s how a robust social media strategy — and a little cookbook—increased readership for the UVA Health blog

UVA Health looked to Baldwin Publishing for marketing tools to increase email subscribers to the Healthy Balance Blog. The hospital marketing team wanted to get more eyes on the hospital blog’s patient stories, medical research initiatives, and healthy lifestyle tips.

4 great examples of hospital CTAs

Don’t miss out on the value added of calls-to-action (CTAs). Here are 4 effective ways to use them.

For hospital marketers, calls-to-action are the cornerstone of online campaigns. Every blog, social media post and e-mail should be directed at one desired action you want your prospective patient to take. The right combination of copy, color and text in a CTA can boost click-through rates, and ultimately, your hospital’s bottom line.