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Hospital website needs cooking videos, but not with these ingredients

Adventist hospital website is a go-to resource for healthy recipes.

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Healthy Recipes for Supermarket Website

If beautifully displayed produce can bring shoppers into a supermarket, it can bring them onto a supermarket website, too.

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See Food. Buy Food. Why You Need Compelling Recipe Photos.

You’ve heard of a content strategy, you may even have one in place. But what about a visual content strategy?

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Children’s Hospital and Kohl’s Cares® Promote Healthy Eating Online and in Schools

Cook eKitchen™ healthy recipes distributed to 2,000 school children in Flint, MI.

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Hospital Gives Away Healthy Recipe Ingredients at Go Red For Women Heart Event

This hospital gave away a box of healthy ingredients to make a healthy recipe.

 

Baton Rouge General, a sponsor for this year’s Go Red for Women luncheon in Baton Rouge, wanted to give away something completely different at their booth.

 

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Scoring Engagement with Healthy Game-Day Recipes

Search volume for healthy appetizers spikes around the big game so it’s no secret that marketers are taking advantage of consumer interest with easy-to-make game day recipes. See how:

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Most Popular Recipes from Health eCooking

Baldwin Publishing added up the most viewed content on over 100 hospital and health plan websites. Here are the trends, recipes and articles that “clicked” most with readers in 2016:

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3 Powerful Ways Healthcare Marketers Are Using Video

If a picture is worth a thousand words, can a video be worth a thousand new patients? Video has been dominating the online and social media space for the last year.

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Women’s heart content that merits a radio ad

So, you’ve got great health and wellness content on your hospital’s website. Congrats! But how do you let your community know it's there?

 

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Crisis communication content after the flood

Baton Rouge General Medical Center is located in the center of the recent floods submerging southern Louisiana. The marketing department faces a crisis that impacts patients, hospital colleagues and even the marketing staff.

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Wait, what exactly do you mean by teaser video?

Let’s revisit this idea of the “teaser” videos.

 

99% of cooking videos are self-explanatory, meaning you can make the recipe based on the video alone. The new Health eCooking® videos are not.  

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The making of a Tasty-Style recipe video

Good morning and welcome to Day 1 of Tasty-Style recipe video production! Our team is in the test kitchen chopping, juicing, staging and sound-checking. But the work actually started weeks ago - well before we fired up the burners.

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Behind-the-Scenes: Teaser Videos from the Health eCooking Test Kitchen

It’s been a while, but we’re headed back into the Health eCooking® video production kitchen for a glorious week of cooking, filming and eating!  

 

These are not traditional cooking videos. We’re creating something much more powerful.

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Let me tell you about my Zucchini problems

Yours truly was recently gifted a gigantic zucchini. At 10lbs it is too small for the farm show but too big for my farmer-friend's refrigerator. Which is how it ended up in mine.

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Healthy recipe video for Instagram

Grilled Peach Salad

A few years ago people asked why Health eCooking videos are so short. The average Health eCooking video runs just two minutes.

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A multicultural welcome gift for hospitals and health plans

Multicultural Couple

How do you welcome a new neighbor in Chinese? Or in Spanish or Russian?

 

If you are a hospital, the best way to welcome new neighbors to your community is to offer them a healthy recipe calendar in their native language.

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Hospital videos can be more effective and less costly than commercial video ads

Mother and daughter

Ad Age this week urged online marketers to start producing more video content. 

Online video is one market where hospitals have an advantage over commercial brands. No other industry is in a better position to tell a story with a happy ending: a life saved.

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Cutting back on sugar in the Health eCooking Test Kitchen

The FDA recently released new federal dietary guidelines advising Americans to seriously cut back on sugar. We took that as a cue to reevaluate our Health eCooking diabetes recipes, particularly the desserts.

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Cinco de hold-the-Mayo, please

OK, so maybe Cinco de Mayo isn't the most authentic holiday. That doesn't mean we can't still celebrate with A LOT of good Mexican food!

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How to increase hospital eNewsletter subscribers

One of the biggest challenges to managing a hospital eNewsletter is getting people to sign up for it. Actually, there’s a boatload of challenges to managing an eNewsletter, but let’s focus on increasing subscribers, for now.

 

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Coconut Shrimp with Sweet Chile Sauce

Do you start thinking about dinner the moment you’ve finished lunch? Or perhaps when you wake up in the morning? I feel your pain, my fellow food-fantasizer, and I’m here to fuel the fire.

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First Health builds bariatric success

Recipes are always a conversation starter – especially on social media. So, First Health of the Carolinas posts Health eCooking® bariatric recipes on their patient-only bariatric Facebook page and the hospital’s community Facebook page.

 

After all, you don’t have to have bariatric surgery to like weight-loss recipes.

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Email Open Rates: Hitting 50%

Gundersen Healthcare produces 9 hospital enewsletters every month – unique emails for each service line.

 

The sheer number of enewsletters is impressive and the open rates are simply amazing: 35-50% for every service line email.

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How does Healthy Beef Chili bring new patients?

We’ve all heard the infamous Kelis brag: my milkshake brings all the boys to the yard. But honestly, we still have no idea what she means. 


Here’s another wild claim: Beef chili brings new patients to your hospital.

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Content for a new healthy you in 2016

Worried your new year’s resolution might not stick? Charles Regional has got your back with a website full of healthy recipes and wellness tips for a New Healthy You in 2016.

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A Spanish twist on Thanksgiving

Spanish-speaking Texans are cooking healthy this Thanksgiving weekend with a little help from TexasHealth.org.

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Hanover Hospital embraces healthy home cooking

You’ve heard it before: cooking at home is healthier than eating out.

Now, new research reported by the American Heart Association indicates that home-cooked meals may actually reduce the risk of Type 2 diabetes.

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Social Media Planner does double duty

We thought we were pretty clever when we came up with the idea of a monthly social media planner to help our clients share Health eCooking® recipes on Facebook, Twitter and Pinterest.


But we weren’t surprised when one of our clients one-upped us!

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Halloween can be exhausting, Pizza Mummies are not

Looking for a quick dinner you can serve before sending the kids out trick-or-treating? Kohls’ Cares for Healthy Kids has you covered.

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Let’s talk about Heart Health – in Spanish

La enfermedad cardíaca es una de las causas principales de muerte en los Estados Unidos. // Heart disease is a major killer in the US.

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Hospital blog promotes heart health

Einstein Healthcare Network in Philadelphia is pioneering an interesting new trend in hospital marketing: they’re using their blog as a primary website to reach new patients and promote cardiac services.


Check it out.

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5 Facebook Trends for Healthcare Communicators

facebook 2015 trends

Pagemodo created a great infographic called 10 Facebook Trends of 2015. We’ve whittled the list down to the top 5 that we think are the most important for healthcare marketing:

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Cream Cheese Tarts, Sweet Potato Fries & Mississippi Salsa

Find these recipes & more in the Healthy Cookbook: Breast Cancer Awareness edition.

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Thoughts on building an app

healthcare app

We’re hearing and talking a lot about apps, lately. There’s no doubt that apps have huge potential in the healthcare marketing space. Apps pose an incredible opportunity to reach and engage customers, but a lot of thought and planning is required before you launch.

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These cookbooks are selling like hot cakes

Except that UVA Health System isn’t selling them, they’re giving cookbooks to women who sign up for their Club Red Heart Health Program.

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Understanding Multicultural Consumer Trends

We're hitting the road and headed to California with Baldwin Publishing's new Spanish cooking videos and healthy recipe calendars in Spanish, Chinese and Russian.

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Calendars worth hoarding

Ask me why I have 5 different calendars.

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What we’re making this weekend

There’s no party like a summer party. Mostly because being outside is a great excuse to invite more people!

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Yes, it is possible to market Home Health Services online

Home Health is not a glamorous service line and it can be tricky to market. So we are thrilled to see Trinity Health System using creative content and social media to market Home Health services.

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Gundersen Glamour : Marketing plastic surgery & aesthetics

Gundersen Glamour

You might think plastic surgery and aesthetics is a sexy line to market, but consider this: aesthetic procedures are usually 100% optional and patients can take a long time to commit.

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Reach the Medicare Population, one cookbook at a time

Elderplan recently approached us with an exciting idea: let’s try a novel approach to reach and engage Medicare members.

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Six tips for Six Social Media Sites

Jefferson Facebook

Here are six tips for leveraging social media in healthcare marketing. And to illustrate just how effectively these ideas work, we included real-life examples featuring Jefferson University Hospital in Philadelphia.

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We Go the Extra (Few Hundred) Miles for Our Clients

Scripps Health

For nearly a decade, Baldwin Publishing and Scripps Center for Integrative Medicine have collaborated on an award-winning newsletter campaign from opposite ends of the country. When we discovered that Karin Ward, senior marketing specialist at Scripps Health, was in Boston for a conference, we wasted no time arranging some face time with our long-time client from La Jolla, CA.

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Trinity Health launches responsive Health eCooking recipes

recipe of the day widget

We take our cues from our clients. So when Trinity Health announced they are making their 80+ hospital websites responsive, we jumped at the chance to give our Health eCooking® recipe videos a responsive re-design.

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Low Sodium Recipes for Arthritis and Stroke Prevention

roasted chicken spinach salad

May is National Arthritis Awareness and National Stroke Awareness month, so we're helping our clients spread the word with low sodium recipes.

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Scripps Health Serves Chocolate Mousse

Health eCooking Chocolate Mousse

Scripps Health recently celebrated the grand opening of the Prebys Cardiovascular Institute with chocolate mousse. A LOT of chocolate mousse.

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Medical franchise launches Health eCooking to market physician practices

Healthsource Chiropractic

HealthSource Chiropractic® Progressive Rehab and Wellness launched Health eCooking® on more than 360 physician websites.

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Health eCooking Recipe: Broccoli Cheese Omelette

broccoli cheese omelette

Mother’s day is around the corner! This year, skip the crazy crowds and treat your mom to a home-made brunch.

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Guthrie wins at Social Media…and I want to work there

guthrie logo

We’re giving a big shout out to Guthrie’s latest social media campaign: #carrymedicineforward

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“Think Before You Post”

philly tech week

We snuck out of the office on Tuesday to attend The Future of Digital Marketing – an all-day event focused on digital trends and immediate marketing challenges.

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Who's Cooking in Dr. Andrew Weil’s Kitchen? He is!

Andrew Weil

Baldwin Publishing interviewed integrative medicine pioneer Andrew Weil, MD, for the Atlantic Health's integrative medicine's community newsletter.

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Genesis Health System produces healthy cooking show with custom cookbooks

Genesis Health

Genesis Health System recently made a huge commitment to improving healthy eating habits in its community.

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A social media strategy that’s not about you

keyboard

You may have heard that the New York Times just launched an official Instagram account. Not coincidentally, they kicked off with a series of photographs documenting how people are touching in Sierra Leon, a country wracked by Ebola.

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Highlights from Social Media Week New York City - Day 2

woman using tablet

We're learning A LOT at Social Media Week NYC. Here's our favorite advice from Day 2: 

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Social Media Week Provides Insight to Mobile App Development

Social Media

The first New York Social Media Week seminar of the day packed a crowd of hundreds. The presenter began the session with a series of questions answered by a raise of hands that really made you think of how commonplace mobile devices are today and how they are continuously growing.

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The Quinoa Curse

Quinoa

“OMG have you tried quinoa?”

“Is that like Brazilian karate?”

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Cookbook giveaway at Go Red for Women heart health event

Go Red for Women

A few weeks ago, Friend Family Health Center in Chicago, Illinois approached us with a request:  They were gearing up for a special Go Red for Women heart health event in just a few weeks. The deadline was tight, but could we do a custom cookbook to give-away at the event?

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Turning heart month into heart year at UVA

Club Red UVA

University of Virginia Health System is doing something beautiful online.

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Stuffed Cherry Tomatoes - a Super Bowl recipe Katy Perry would love

Stuffed Cherry Tomatoes

I’m being bombarded with delicious recipes for Super Bowl Sunday, but what I really want is a recipe that will make me feel more like Katy Perry and less like a 250 lb. offensive lineman.

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How health marketers can win on Super Bowl Sunday

PIH

This week, let’s look at how PIH Health in California is taking advantage of the Super Bowl to spread its message of healthy eating & wellness.

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"When kids make something with you, they are more likely to try it."

Buffalo Cauliflower

Part 3.

Following the successful launch party for their kids’ cooking website, Hurley Medical Center wanted to keep spreading the message about Cook eKitchen™ healthy recipes for kids.

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Healthy Recipes for Kids and Parents – How one Children’s Hospital is getting the word out

Hurley Children's Hospital

Part 2.

So, how did Hurley Children’s Hospital get the word out about Cook eKitchen™ recipe videos on their website, and convince kids to try them?

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Healthy Recipes for Kids and Parents – How one Children’s Hospital is getting the word out

Kohl's Cares

Part 1.

How do you get kids to eat healthy? Do you purge the house of junk food and pull the iron curtain on sugar? Or, do you sneak vegetables into their favorite dishes and hope they don’t notice?

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Bariatric Case Study: How one Hospital is marketing its money maker

Bariatric Girl

Aiken Regional Medical Centers recently launched a website campaign to promote its bariatric surgery program.

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We need more cookbooks!

Stony Brook Cookbook

Stony Brook Medicine gave away custom cookbooks 3 times last year….and they keep ordering more.

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Santa lost his Labrador

Millie

She followed her nose to the Health eCooking Test Kitchen where she was promptly given a tasty (and healthy!) treat.

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The cheesiest wreath you've ever seen

Caprese Wreath

A few weeks ago we talked about promoting content that actually motivates people to make healthier decisions. Your content should be inspiring!

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Better than the average onion ring

Healthy Onion Rings

Straight from the Health eCooking® Test Kitchen: Healthy Onion Rings.

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Thanksgiving Recipes

Turkey Soup

Yesterday, we showed you a Google article about the high demand for Thanksgiving recipes in November. According to Google, “November is when Google searches for recipes hit an annual high. While turkeys trend, it's sides and desserts that get the most interest.”

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Thanksgiving... the build up

Sweet Peas with Braised Lettuce

How much time have you spent in the last 2 weeks looking at Thanksgiving recipes online?

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Let’s get Seasonal, Web Team

Jalapeno muffins

Web content is like freshly baked sticky buns. Perfect today, appealing tomorrow, you can probably reheat it on Wednesday, but by Thursday those buns are stale. And by buns, I mean web content.

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Gluten-Free Snickerdoodles: When Things Go Horribly Wrong

Snickerdoodles

Today started off poorly. We ran out of coffee. Our CFO forgot the office dog in the car, and then we made gluten-free snickerdoodles in the Health eCooking test kitchen. With the flavor of spackle and the consistency of nearly-set cement, they were horrible cookies but would have been great for your next home DIY project.

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What kind of health content actually motivates people to make better decisions?

Millie

When we’re in the Health eCooking® test kitchen, the obvious answer is content that tastes good. But food has to look good, too. It has to look enticing. It has to look so good you’ll pin it to your Holiday Dishes board on Pinterest so your sister in Pittsburgh sees it and gets inspired.

Baldwin Publishing Food Photographer

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Serving High-Energy Gourmet Lunch at SHSMD 2014

Healthy Strawberry Shortcake Parfait

We're excited, because in just 2 weeks we will be serving 1,500+ hospital marketing experts attending the AHA Society for Healthcare Strategy & Market Development (SHSMD) conference in San Diego with a delicious, high-energy, gourmet lunch. Our chefs will prepare some of our most popular dishes from our Health eCooking® recipe collection.

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