Are You Using The Wrong Social Media Platform To Target New Patients?
These are the best social sites to target patients with social media health content when they need screenings, surgeries and wellness services
Social media health content has become a crucial tool for health organizations who need to connect with new patients. The average person spends more than two hours on social media every day. Effective strategies for connecting with people change among demographics, however. By targeting the correct age group on the digital platform they use, health organizations can find new patients more quickly.
Test Kitchen Healthy Recipes Help Hospitals Engage Audiences
Baldwin provides more than 1,000 recipes for health organizations to promote healthy lifestyles.
With millions of consumers searching online to find healthy recipes, hospitals and health organizations turn to the Health eCooking® Test Kitchen to deliver high quality licensed recipes. Baldwin uses its in-house Test Kitchen to produce dietitian approved, white-labeled recipes with gorgeous photos that appeal to a wide variety of audiences.
Your June 2021 Health Observance Calendar
June 2021 health observances include men’s health month, Alzheimer’s and brain awareness month, migraine awareness month and these important days…
Your June 2021 Health Observance Calendar includes dozens of health and wellness observances that bring awareness to important causes. By recognizing these health observances on your blog, newsletter, website and social media, you can build educated relationships which drive appointments and online traffic.
Outsourcing Health Content Provides More Options For Organizations
Have you considered outsourcing health content? More healthcare organizations are turning to writing experts to create quality content for their audience.
Outsourcing health content is a growing trend occurring in every industry. In the 2021 B2B Content Marketing Benchmarks, Budgets, and Trends report, marketing professors found that 49% of all respondents reported outsourcing health content. The most notable challenges that companies face is finding content development partners who understand their audience and possess adequate topic expertise.
Corporate Health Promotion Is Redefining Content in 2021
Here’s how BSDI, a leading employee health technology provider, quickly reevaluated corporate health promotion content for employees working at home.
An increasing number of sedentary job workers are facing health problems such as an increased risk for cardiovascular disease, diabetes and obesity. With 42% of the United States employees working remotely in 2021, content for corporate health promotion has evolved quickly. Employee Health promotion content is designed to instill positive health habits that promote a healthy lifestyle and wellness.
Your May 2021 Health Observance Calendar
May 2021 health observances include high blood pressure month, stroke month, skin cancer prevention month and these important days…
Your May 2021 Health Observance Calendar offers dozens of health and wellness observance days, weeks, and months that bring awareness to important causes. By recognizing these occasions on your website and social media, you can build educated relationships which drives appointments and online traffic.
Vaccine articles for health communications now in Baldwin Publishing’s COVID-19 library
This month, Baldwin editors rolled out COVID-19 vaccine content for hospitals to communicate vaccine facts with their communities.
As COVID-19 vaccines become more widely available, healthcare marketers are racing to create content that convinces people to roll up their sleeve and get a shot. Baldwin Publishing is helping organizations win the vaccine content race.
Health observance days produce patient revenue and community good will
Hospitals will celebrate dozens of cancer awareness days and heart health observances like “Wear Red Day” in 2021, according to a hospital communications survey.
The survey showed health awareness campaigns like these add up to better health for people and a healthier bottom line for providers.
How to post Facebook content fast and easy using Baldwin Publishing’s Social Media Guide
Watch this video for quick tips on how to use our automated posting tool
Planning and Posting articles to social media just got a whole lot easier. Baldwin Publishing’s Social Media Guide is filled with more than 300 days of engaging content for popular health observances and celebrations. And our automated posting tool makes it easy to post to social platforms such as Hootsuite, Sprout Social or any other planner in just seconds.
Survey shows these are the highest revenue-producing health awareness campaigns for hospitals
Here’s how hospitals use the SHSMD 2021 Calendar of Health Observances & Recognition Days to drive awareness and revenue.
Every year, the marketing arm of the American Hospital Association (AHA) – referred to as the Society for Healthcare Strategy and Market Development (SHSMD) – publishes a calendar of health observances and recognition days for hospital marketers to use when developing health awareness campaigns. Every year, Baldwin Publishing writes hundreds of health awareness articles for hospitals in support of those same health awareness campaigns. That’s why it seemed like a natural fit for us to sponsor SHSMD’s 2021 Calendar of Health Observances & Recognition Days.
Our COVID nutrition content offers health tips for strained wallets
Food prices are higher everywhere. Baldwin Publishing’s COVID nutrition content shows you how to eat healthy on a budget.
The COVID-19 pandemic is creating hardships for families across the nation, including wreaking havoc on Americans’ bank accounts and dinner tables. Thousands of people are out of work. Others are losing income because of illness or caring for a loved one.
More coronavirus content added to COVID-19 library
As coronavirus cases surge into the holidays, Baldwin Publishing’s COVID-19 library provides hospital communications teams with a larger selection of virus prevention articles and videos to keep communities well informed.
Are you planning a holiday get together? Here are 4 things you need to consider now.
Baldwin Publishing recently created this COVID-19 article for health communications. But this is such good, useful information, we hope you find it helpful as you make personal holiday plans.
During the past few months, countless birthday, graduation, and anniversary celebrations have been postponed due to COVID-19. If you’re like many Americans, you’re eager to start enjoying time spent with family and friends again.
Do you need a calendar of ALL the important health days in 2021?
Baldwin Publishing is sponsoring the American Hospital Association’s 2021 Calendar of Health Observances & Recognition Days. It lists more than 200 health observance days.
Baldwin Publishing has been writing health articles for hospitals for nearly 30 years, so it’s a natural fit that we sponsor the 2021 Calendar of Health Observances & Recognition Days for the AHA’s marketing arm, Society for Healthcare Strategy and Market Development (SHSMD).
Health system launches a new plan to market physician practices during coronavirus
Atlantic Medical Group welcomes patients back into doctor’s offices with a healthy cookbook
Now more than ever, physician marketing strategies need to adapt. No one knows that better than Kristin Ferrara, Marketing Specialist for Atlantic Medical Group, the physician enterprise of Atlantic Health System based in Morristown, New Jersey.
This healthy cookbook delivered 2,000 more hospital blog subscribers
Here’s how a robust social media strategy — and a little cookbook—increased readership for the UVA Health blog
UVA Health looked to Baldwin Publishing for marketing tools to increase email subscribers to the Healthy Balance Blog. The hospital marketing team wanted to get more eyes on the hospital blog’s patient stories, medical research initiatives, and healthy lifestyle tips.
Baldwin Publishing and On-Site Studios partner to produce coronavirus video content for hospitals
Today, more than ever, hospitals need digital content to guide and educate communities affected by the COVID-19 pandemic.
Two health and wellness content production companies – Baldwin Publishing, Inc. and On-Site Studios – joined forces this month to create relevant and useful coronavirus content to support overloaded hospital and health communication teams.
Baldwin Publishing ramps up COVID-19 content production
We are now producing new coronavirus content every week for health communication and marketing teams.
Last week, Baldwin Publishing introduced a special coronavirus content library filled with consumer-focused COVID-19 articles based on CDC guidelines, along with healthy living tips and hacks for people stuck at home.
Hospital website traffic increases as people search for credible coronavirus articles
Americans stuck at home and hungry for local information about the pandemic are clicking on hospital websites to read coronavirus articles.
Hospital websites are seeing a surge in new visitors. The COVID-19 outbreak is sending more viewers to community health websites and hospital social media sites. That’s because people want to read coronavirus articles from trusted sources.
Coronavirus content for health and hospital websites
Baldwin Publishing produces new coronavirus content every week.
As the U.S. navigates the coronavirus pandemic, hospital websites have become a go-to resource for communities and hospital employees looking for credible coronavirus content.
