How a branded cookbook increased public television station donations
See why more than 200 PBS stations are promoting Baldwin Publishing’s cookbooks as a new member incentive.
Public television stations across the country have something to celebrate! New members are opening their wallets thanks to a new television program featuring Mimi Guarneri, MD of Pacific Pearl La Jolla and her exclusive donor package. The package includes a branded cookbook filled with vegetarian recipes.
Why you need health infographics for your hospital blog or newsletter
Here are some great reasons to use health infographics in your content marketing strategy.
Health infographics are an engaging way to share information with readers. These graphic visuals contain useful data that is easy to scan and easy to retain. Infographics are an effective way to share health and wellness content on your blog, newsletter or website because people process images faster than having to read a body of text to get the same information. And that’s why they boost conversion rates.
These Medicare calendars improve member retention
Learn how 2019 recipe calendars by Health eCooking® are helping plans reach and retain Medicare members.
Thousands of Medicare members in Florida and New York will start the 2019 year off with Health eCooking® recipe calendars, thanks to health plans that provide supplemental insurance to Medicare members.
Post snackable content – because everyone likes snacks
Use snackable content to increase reader engagement in your hospital newsletter and social media channels.
Newsletter subscribers and social media visitors want snackable content – short health tips, recipes and videos. Just like a healthy snack, this bite-sized content is easy to consume, digest and share. It also needs to contain a healthy dose of information delivered in a tasty package.
Why health quizzes are an effective way to engage readers
Can you use a boost in clicks to your hospital website? Post a health quiz!
Health quizzes can be about almost anything that will pique readers’ interest. The quizzes provide valuable health information in a fun-to-read format that keep readers engaged while keeping them informed.
How bugs attracted readers to this hospital newsletter
Does your hospital newsletter need more bites this summer? Bug stories may be the answer.
In the summertime, people have bugs on their mind. That’s why your hospital newsletter is the perfect place to start a bug conversation. People click on bug stories more than you can imagine.
4 great examples of hospital CTAs
Don’t miss out on the value added of calls-to-action (CTAs). Here are 4 effective ways to use them.
For hospital marketers, calls-to-action are the cornerstone of online campaigns. Every blog, social media post and e-mail should be directed at one desired action you want your prospective patient to take. The right combination of copy, color and text in a CTA can boost click-through rates, and ultimately, your hospital’s bottom line.
Three powerful ways digital marketers use video content
If a picture is worth a thousand words, a video is worth a million. Here’s how to make video content the star of your digital marketing strategy.
Video content has been dominating the online and social media space in recent years and marketers have taken note.
Here’s a March Madness content assist for wellness bloggers
Licensing white-labeled content that’s easy to customize is a game changer for this hospital.
Albert Einstein Medical Center’s blogger posts every day, even through March Madness.
This is what people read in hospital newsletters
We used to wonder what newsletter articles would grab the most attention. Now we know.
As hospital newsletter editors, it’s important for us to understand the content topics that get the most engagement. That’s why we recently analyzed digital wellness content data from our clients to identify what the most clicked articles in hospital newsletters have been over the last year.
The impact of timely news content for hospitals
When major events occur, hospitals need to share relevant content with their communities fast.
Baldwin Publishing creates timely content for our clients when serious and tragic events happen, usually pushing out new content within 24 hours. From school shootings and celebrity health scares to weather-related events, we develop content that addresses people’s concerns and answers their questions.
How Health eCooking® helps patients love their hearts
February is Heart Month, which means it’s the perfect time to remind patients of the importance of eating healthier.
One of the cornerstones of keeping your heart healthy is eating healthy. That’s why hospitals and health systems turn to Baldwin Publishing. We offer delicious heart healthy recipes to share with patients and the community.
This Facebook Super Bowl campaign uses Health eCooking® recipes
Here’s how one hospital engaged readers on Facebook with a marketing campaign leading up to the big game.
Easy recipes are a great way to build Facebook fans. Just ask UPMC Susquehanna.
Heart healthy cookbooks make great heart month giveaways
Looking for a heart month giveaway your patients will love? Give them a heart healthy cookbook!
That’s exactly what SoutheastHEALTH, a premier healthcare system located in Cape Girardeau, MO, offered their patients last February.
Healthy Super Bowl recipes for your website – and your patients
Kick off your Super Bowl marketing campaign with these enticing Health eCooking® recipes.
Whether those in your community are rooting for those underdogs from Philadelphia or that other team from New England, one thing all Americans have in common is that they don’t need more salty snacks in their diets.
5 Facebook trends for healthcare communicators
Here are 5 Facebook trends that are relevant for healthcare marketing.
Pagemodo created a great infographic called 10 Facebook Trends of 2015. While their infographic included 10 trends, we’ve whittled the list down to the 5 we think are most important for healthcare marketers:
How to feed a hungry blog: Catholic Health
Here’s how one health system in NY filled their blog with consumable content that kept readers hungry for more.
Catholic Health in Buffalo, NY provides care to the Western New York region with a variety of hospitals, care centers & more. As you can imagine, that’s an awful lot of people who are hungry for content and ideas that promote healthy living.
These cookbooks are selling like hot cakes
Actually, since every recipe in the cookbook is approved for a low-fat, heart healthy diet, we’ll call them healthy hot cakes!
It would seem appropriate to say that the custom cookbooks created for UVA Health System are selling like hot cakes. Except that UVA isn’t selling them, they’re giving the cookbooks to women who sign up for their Club Red Heart Health Program.
Thoughts on building an app
Here’s some info to ponder when it comes to healthcare apps.
We’re hearing and talking a lot about apps lately. There’s no doubt that apps have huge potential in the healthcare marketing space. Apps pose an incredible opportunity to reach and engage customers, but a lot of thought and planning is required before you launch.
Health eCooking® now offers an Adventist healthy recipe library
Are you looking for healthy diet recipes for your blog or website? Consider the Seventh Day Adventist recipe library from Baldwin Publishing.
The Adventist diet consists primarily of fruits, vegetables, whole grains, legumes, nuts and seeds, dairy products and healthy fats. Although many Adventists follow a vegetarian diet, others do eat meat. So meat and fish recipes are included in this recipe library.
